Use the tenants and concepts from self efficacy theory and social cognitive theory to promote healthy eating among an adolescent population. Your PSA can focus on diet choices in a target population (diabetic adolescents, obese adolescents, etc.) or simply the adolescent population in general. The campaign should include:

QUESTION

Target Population: Adolescents (Kids ages 11-14)

Target Issue: Nutrition/Diet

Use the tenants and concepts from self efficacy theory and social cognitive theory to promote healthy eating among an adolescent population. Your PSA can focus on diet choices in a target population (diabetic adolescents, obese adolescents, etc.) or simply the adolescent population in general. The campaign should include:

1. Determinants of self efficacy (especially the STRONGEST determinant – past performance!)
2. Barriers/barriers efficacy
3. Tenants of social cognitive theory (such as modeling, parental influence, reinforcement)
4. Outcome expectations
5. Self Regulation and self regulatory efficacy
6. Social support
7. Knowledge

Further, the main focal points of your campaign should appeal to this population! Remember – the focus is on nutrition! While exercise might be included (as a part of an overall healthy lifestyle) the intervention components need to be focused on nutrition behaviors.

The media campaign should consist of any of the following:

• Commercials (You can use video!)
• Posters
• Internet Sites, campaigns (through Facebook, Google Sites, etc…)
• Websites (through wix.com, etc.)
• Brochures
• Pamphlets
• Apps
• PowerPoint campaigns and/or seminars
• A combination of methods! Feel free to use multiple forms of media for one PSA
• (Other ideas are welcome with prior approval)
• *You should use a different form of media for each PSA that you complete. Facebook campaigns and websites are considered different formats.

The campaign should be an accurate representation of the current research as well as an informative way to motivate change in your assigned audience. Two things must be very obvious to me within the PSA…that you focused on the appropriate theory (almost overtly!) and that you directed your strategies and tips to the target population.

We will start each learning module with a short case study. This case study will discuss a specific population (for example, children; middle-aged adults; elderly adults, etc…) Your PSA will focus on your target population and the theory of the specific learning module (example: Self Efficacy Theory; Self Determination Theory, etc…)

You want to make sure that your public service announcement presents background information on your topic and gives targeted creative and informative ways to make changes (focusing on the specific theory, and the target population). **Please make sure that the PSA is appropriate for the population you are addressing. Also, please make it evident that your strategies are strictly targeting main aspects of the theory of interest. (For example, if you are trying to motivate someone based on the self determination theory, it needs to be very obvious that you are targeting their intrinsic motivation levels and basic human needs (among other things)).

Each PSA MUST have an APA styled reference page (*can be included separately) with a minimum of TWELVE sources: SEVEN SOURCES MUST BE Peer Reviewed Scholarly Resources (Meta Analytic Reviews and Narrative Reviews WILL count as one of your five scholarly sources although they are secondary; “good secondary” websites such as .edu and .org; as well as books will NOT count as one of your seven primary sources but they may be used; other mainstream websites may also be used as one of your twelve sources.)

You will also cite your media credits on your reference page. For your media credits, you ARE allowed to simply list the website and/or link. Media credits do NOT need to be in full APA style. However, media credits should be included and should be included SEPARATELY from your APA styled reference page. You will have one list for References, and one list for Media Credits.

*Your sources can be included in a “credits” format at the end of a commercial/presentation, and can be included either on a brochure/poster or on a separate sheet for brochures/posters. Depending on the format of your project, you may or may not be using in text citations. Photos may or may not have photo credits listed on the PSA, but they must (at least) be included in a separate credit sheet. Be aware of proper formatting!

Finally, you will include a quick description sheet (a Word document) that succinctly and effectively explains components of your PSA. This is to somewhat “protect your grade” in case some of the items (pictures/videos, etc.) do not overtly (on their own) show me how they relate to the theory or audience. Your description sheet should be useful and concise and will be a ONE page (maximum) document describing the parts of your PSA, and explaining how they effectively utilize important components of the theory to promote change in your population. Basically, it is a chance to explain yourself! Why did you include the things that you did? How do they fit the main tenants of the theory?

• Your sheet should be an (up to) one page description
• You should succinctly describe how/why your recommendations, tips, and ideas relate to the current theory and target population
• This may be the most beneficial when the videos/pictures/recommendations may not overtly (on their own) show me how they relate.
• This is an important piece of “selling” your PSA: the purpose and effectiveness of the project
• This part is worth 10 points! Do not take it lightly! Further, if your PSA is not described well, it may also impact your overall PSA grade if I do not know what the purpose and point of your materials are.

ANSWER

Promoting Healthy Eating among Adolescents: A Campaign Based on Self-Efficacy Theory and Social Cognitive Theory

Introduction

In today’s society, the prevalence of unhealthy eating habits among adolescents is a concerning issue that requires attention. To address this, a media campaign can be designed using the principles of Self-Efficacy Theory and Social Cognitive Theory. By targeting the determinants of self-efficacy, barriers efficacy, social support, outcome expectations, self-regulation, and knowledge, this campaign aims to empower and motivate adolescents to make healthier dietary choices.

Determinants of Self-Efficacy

Self-efficacy, the belief in one’s ability to succeed in a specific task, plays a crucial role in adopting healthy eating behaviors. The campaign will emphasize the strongest determinant of self-efficacy, which is past performance. By highlighting the positive experiences of adolescents who have made successful dietary changes in the past, it will reinforce the belief that they too can make similar changes and succeed in adopting healthier eating habits.

Barriers/Barriers Efficacy

Identifying and addressing the barriers that hinder healthy eating is essential in promoting behavior change. The campaign will provide practical strategies to overcome common barriers, such as lack of time, limited cooking skills, or limited access to healthy food options. By highlighting successful stories of adolescents who have overcome these barriers, it will enhance barriers efficacy and demonstrate that obstacles can be overcome with the right strategies and support.

Tenants of Social Cognitive Theory

Social Cognitive Theory emphasizes the influence of modeling, parental influence, reinforcement, and social support on behavior change. The campaign will incorporate these principles by featuring relatable role models, such as peer influencers or celebrities, who promote healthy eating and share their success stories. It will also emphasize the role of parents and caregivers in creating a supportive environment and reinforcing positive dietary choices. Additionally, the campaign will highlight the benefits and rewards associated with healthy eating to reinforce positive behaviors.

Outcome Expectations

Adolescents need to understand the positive outcomes and benefits of healthy eating to motivate behavior change. The campaign will provide information about the short-term and long-term health benefits of a balanced diet, such as improved energy levels, better academic performance, enhanced physical appearance, and reduced risk of chronic diseases. By highlighting these outcomes, it will create positive outcome expectations, motivating adolescents to make healthier choices.

Self-Regulation and Self-Regulatory Efficacy

Self-regulation refers to the ability to monitor and control one’s behavior. The campaign will provide practical tools and techniques for self-regulation, such as meal planning, mindful eating, and tracking food intake. It will also emphasize self-regulatory efficacy by showcasing the experiences of adolescents who have successfully implemented these self-regulation strategies and achieved positive outcomes.

Social Support

The campaign will emphasize the importance of social support in promoting healthy eating. It will encourage adolescents to seek support from family, friends, and online communities dedicated to healthy lifestyles. The campaign will provide resources and tips for building a support network, such as joining cooking clubs, engaging in group meal prepping, and participating in online forums or social media groups focused on healthy eating.

Knowledge

Providing accurate and relevant information is crucial in empowering adolescents to make informed dietary choices. The campaign will provide educational materials, such as brochures, pamphlets, and online articles, that explain the basics of nutrition, portion control, reading food labels, and understanding the impact of different food groups on health. By improving their knowledge, adolescents will have a solid foundation to make healthier food choices.

Conclusion

A media campaign based on Self-Efficacy Theory and Social Cognitive Theory can effectively promote healthy eating among adolescents. By targeting determinants of self-efficacy, addressing barriers, incorporating social support, reinforcing positive outcomes, emphasizing self-regulation, and providing accurate knowledge, the campaign aims to empower adolescents to adopt healthier eating habits. Through the use of commercials, posters, websites, apps, and other media formats, the campaign will effectively engage the target population and provide them with the necessary tools and motivation to make positive changes in their diet.

Nourish for Life: Empowering Adolescents to Make Healthy Nutrition Choices

Description Sheet

Our PSA campaign, titled “Nourish for Life,” aims to promote healthy eating among adolescents using the principles of Self-Efficacy Theory and Social Cognitive Theory. We have designed a multi-format media campaign that includes commercials, posters, a dedicated website, brochures, and an interactive app. Our target population is adolescents, with a specific focus on improving their nutrition behaviors.

Self-Efficacy Theory and Social Cognitive Theory provide the foundation for our campaign. By addressing the determinants of self-efficacy, barriers efficacy, social support, outcome expectations, self-regulation, and knowledge, we aim to empower adolescents to make positive changes in their dietary habits.

Commercials

We will create video commercials featuring relatable adolescent role models who have successfully adopted healthy eating habits. These commercials will emphasize the role of self-efficacy and showcase the positive outcomes they have experienced as a result of their dietary choices.

Posters

Eye-catching posters will be displayed in schools, community centers, and healthcare facilities. The posters will highlight the benefits of healthy eating and provide simple tips and strategies for incorporating nutritious foods into daily meals. By featuring images of diverse and active adolescents, we aim to inspire our target population.

Website

A dedicated website, easily accessible to adolescents, will serve as a comprehensive resource hub. It will include informative articles, interactive quizzes, and engaging visuals that highlight the importance of nutrition and provide practical guidance for making healthier food choices. The website will also feature success stories of adolescents who have transformed their eating habits and improved their overall well-being.

Brochures

We will distribute brochures to schools, clinics, and community centers. These brochures will provide concise information on balanced nutrition, portion control, and reading food labels. They will also address common barriers and offer practical solutions to overcome them. By including testimonials from peer influencers, the brochures will reinforce self-efficacy and demonstrate that healthy eating is attainable for everyone.

App

To enhance self-regulation and provide ongoing support, we will develop an interactive app. The app will allow adolescents to set goals, track their food intake, and receive personalized feedback and recommendations. It will also provide a platform for peer support and sharing success stories. By incorporating gamification elements, such as rewards and challenges, the app will foster motivation and engagement.

Through all these media formats, our campaign will ensure that the strategies and recommendations are tailored to the target population of adolescents. We will use age-appropriate language, visuals, and examples to engage and resonate with them.

By leveraging the principles of Self-Efficacy Theory and Social Cognitive Theory, our campaign will explicitly focus on strengthening self-belief, overcoming barriers, providing role models, emphasizing positive outcomes, promoting self-regulation, fostering social support, and enhancing knowledge. Each component of the campaign will be strategically designed to empower adolescents to make healthier nutrition choices and maintain lifelong well-being.

Note: The descriptions, visuals, and strategies in our campaign have been carefully aligned with the principles of Self-Efficacy Theory and Social Cognitive Theory to promote change in the target population of adolescents.