Entrepreneur/Marketing

We are almost there. The next activity is number 6. The activity ask for several things including:
1. Explain Coca-Cola entrepreneurial global strategy elements according to Melinda Gates
2. Briefly describe the Business Plan components
3. Briefly describe the Business Model Canvas components
4. Briefly describe the Value Proposition Canvas componets

Instructions: This activity has two parts. First (a) Discuss how Coca-Cola’s marketing team uses real data, knowledge about local entrepreneurs’ talent, and marketing to access global markets? Second (b) briefly describe each of the different components or sections of:

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1. Business Plan
2. Business Model canvas
3. Value Proposition Canvas

Instructions:
1. Answer in Spanish or English, maximun 350 words
2. Times Roman, 12pts, doble space
3. See the video “Melinda Gates: What nonprofits can learn from Coca-Cola” http://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola?language
4. See the video Business Model Canvas Explained https://www.youtube.com/watch?v=QoAOzMTLP5s
5. See the video Value Proposition Canvas explained through the Uber example https://www.youtube.com/watch?v=kiWkRiynPAo
6. Find information in the Internet about Coca-Cola worldwide entrepreneurial strategy
7. Find information in the Internet and the course contenet about:
a) business plan
b) business model canvas
c) value proposition canvas
8. Please include five (10) references
9. Email the word document trough the course email on blackboard

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