As we enter the Fourth Industrial Revolution a wide array of disruptive technologies have the potential to transform the fashion industry by opening up a range of new and improved possibilities. The purpose of this unit is to allow you to situate strategic fashion strategies in such times, and advance current tools and techniques through adopting an integrated and holistic view of creating and executing successful strategies.
The unit will challenge you to extend the depth of knowledge of fashion market analysis, strategy and programmes. It will refine your ability to make business decisions when faced with challenges and uncertainty and to take advantage of market opportunities in response to tactical/short term imperatives.
A range of specialisms/ projects will be introduced to you, exploring areas of strategic relevance worth investigating. This unit provides the opportunity to gain a sound theoretical and practical understanding of the principles and practice of strategic management across a range of different
topics Luxury Management Strategy;
You will gain in depth knowledge of the strategic challenges in that particular area of the fashion industry. You will develop relevant skills and acquire knowledge of the systems and processes that impact contemporary strategic management practices, assess strategy implementation and discuss managerial implications.
The unit also provides the opportunity to choose a specialist direction, relevant to your scholarly interests and career aspirations as well as a connection to the chosen area of study for your dissertation.
Luxury Management Strategy – The luxury path is designed to allow you to gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarized.
You are asked to identify an opportunity to increase the brand value and propose a rejuvenation strategy that will better fit with luxury’s future audience. You will be required to outline the strategy/solutions with detailed explanation and justify those strategic solutions.
A brand that shows signs of slowing down/ decreased performance in the luxury market;
A brand in need of rejuvenation strategy to increase performance/ better fit with the target;
INDICATIVE STRUCTURE FOR THE 3,000-WORD CASE STUDY REPORT
Executive summary [150-250 words not included in total word count]
Introduction [400-500 words]
Business Problem [800-1000 words]
Business Solution [1300-1500 words]
Conclusion [200-300 words]
Summarise on the key issues raised in the case study report and reflect on potential outcomes
References and further reading [not included in total word count]
Appendices [not included in total word count]
Should you wish to include artwork in your case, please supply a list of captions at the end of the case report, including the r
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