* Include four (4) research objectives
* Describe the research design. Use three (3) QUALITATIVE methods: Focus Groups, Depth Interviews and Netnography. For each give the following details:
* numbers, gender, age, how selected; Justify each
* how many, the setting & process, length of time; Justify each
* questions/discussions held related to the 4 objectives
* Produce fictitious findings that relate back to the four (4) objectives. That is, match the findings to the objectives
A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers’ in-store experience.
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