MKTG 321 PRINCIPLES OF MARKETING

After studying Chapter 2, you should have a better understanding of marketing plan and its
importance in today’s organizations. In this project, you need to identify a small business or product
that will serve as the focus of this project (subject to approval). A good marketing plan, a good
marketing strategy should be realistic, achievable, and measurable. It should identify the committed
resources and the requirements for carrying out the plan.
A marketing plan template is available in Canvas (from the Course Navigation Menu, click on
‘Assignments’ – ‘Assignment 2’ – ‘Concise Mktg Plan Template by Knowthis’).
Your marketing plan should:
• Include a cover page. The following must be included in the cover page:
o Title of your marketing plan
o Student name and student ID
o Course section and assignment due date
• Include a table of content (in a single page)
• Include all the sections listed in the marketing plan template
• Use at least three external sources (in addition to your textbook) to back up your marketing
plan. This information would be ideally sourced from current journals, magazines and
newspapers.
• Be no more than 20 pages (everything included)
• Be double spaced and the pages should be numbered
• Have 1-inch margins – top bottom left and right
• Use 12-point font size
• Be free of spelling errors
• Use only APA referencing system

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