Managing Strategy (Collaborations)

Assessment Details

The first assignment of this is an Essay (to be written and submitted individually)on a strategy failure of a real company.
Based on a FT (FT.com) news article, select a company that is facing a failure/decline and analyse possible reasons of its strategic mistakes. The task requires demonstrating the following:
1. providing an overview of a company strategy
2. explaining what is meant by failure/decline
3. analysing the possible reasonsof failure/decline
4. suggesting how thiscould be avoide.

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It is essential to include relevant academic literature into the discussion. The news article(s) must be
included in the references list. Applying strategy tools is NOT required for this task.

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