Financial Statement Analysis

The course project consists of a comparative financial statement analysis using all of the tools, methodologies and concepts mastered during the FSA course using two publicly traded companies (large cap and/or midcap stocks) competing in the same industry. Examples are Home Depot and Lowes, ExxonMobil and Chevron, Pfizer and Merck, Target and Wal-Mart, American Airlines and United Airlines, Intel and Advanced Micro Devices, Apple and Microsoft, etc. You must submit a draft of your paper by the twelfth week of the course for a preliminary review with comments and suggestions. The final project paper must be well organized, coherent, with a cover sheet, abstract, table of contents, an introductory statement, statement of objective, description of companies, business models, strategy and relevant industry, quantitative and qualitative analysis, an appendix with exhibits, charts, footnotes and bibliography. The project is both historical and forward looking and should at a minimum address the following questions: 1) who has been and who is the superior competitor? Why? 2) Are the companies presently valued properly and why or why not? 3) What are the growth prospects for the companies and which company is a better investment to add to an investment portfolio and why? 4) Which company has superior qualitative and quantitative accounting metrics? Why? 5) What non-accounting factors influence your prediction and decision? Why? 6) Which company exhibits superior corporate governance metrics and corporate social responsibility and how did this influence your decision? 7) What recent activities did the companies undertake, e.g. M&A activity that influenced your decision? I write about eBay and amazon

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