Applied Skills Project – Marketing Plan Report   



Due to the Corona Virus (Covid 19) epidemic many Retail Businesses have experienced difficulty.

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These businesses are having difficulties getting current customers to shop, and attracting new customers is challenging.


Your team as young entrepreneurs are to open a Retail Business based in Qatar.


Your business will include a Website for Online Retailing.




  1. TEAMS of 4-5
  2. Refer to credible secondary data.
  3. Total content 2000 words (+/- 10%) (6-8 pages of content) (excluding Cover Page, Table of Content, Conclusion, Advertisements). (penalty applied if above or below the word count).
  4. Report MUST be done in Word Document format ONLY, moderate margin spacing, size 12 font Times New Roman, 1.5 line spacing, text color black, colors can be used for headings & sub-headings, pages numbered 1 of 10, example like this document.
  5. Sent the completed Report to me by e-mail message and checked by Turnitin.


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  • Other penalty as determined for the particular case.


Important note Assignments handed in after the deadline will receive a FAIL.




MARKETING PLAN REPORT                            /30 pts.


Cover Page (Name of Assignment, Name of Business, Couse Name & Code, Course Section Number, Student Names & IDs, Date, Presented to Instructor)


Table of Content (second page)


Brief Introduction (third page)




Part 1. Company (new part new page) (5 pts.)

  1. Choose-Explain why-how your Company Name is unique & its advantages.
  2. Explain Specific Business Sector (Industry) Statistics of your business-products.


Part 2. Product (new part new page) (5 pts.)

  1. Develop-Explain your NEW Product (s)/ Product Line that you will launch.
  2. Choose-Explain the Brand Name for your new product (s) & the advantages.
  3. Explain the New Product (s) attributes & unique selling proposition (benefits).
  4. Discuss the Symbolic & Experiential benefits of your product.


Part 3. Price (new part new page) (5 pts.)

  1. Choose-Explain your Price & Pricing Objectives for your New Product (s) / Line.
  2. Compare your price with that of 2 other main competitors (use a table-matrix).
  3. Explain your Pricing Strategy.


Part 4. Place (new part new page) (5 pts.)

  1. Choose-Explain your Location for your retail store & justify your choice.
  2. Explain the Distribution channel used to get your product to the customer (include website-online ordering & delivery).
  3. Explain the Supply Chain of your business.


Part 5. Promotion (new part new page) (5 pts.)

  1. Design a Brand Logo & explain-justify your design.
  2. Explain how you intend to Promote your new product & justify your choices.
  3. Create an Advertisement for the New Product (s)/ Product Line.


Brief Conclusion (on last page)


Report Professionalism (5 pts.)

  • Report completed all Parts-Questions independently, with insightful answers.
  • Report Connected to the course content-theory.
  • Report is clearly formatted & written & easy to follow & understand.
  • Report presented using complete sentences & appropriate spelling-grammar.

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