Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm’s entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win?
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Business Case Questions
The case will provide you with an overall understanding of the connected home market. Examine how the existing capabilities of Amazon, Apple, and Google impact their strategic approach to the smart home industry. Help students envision how the introduction of voice computing and improved artificial intelligence will dramatically impact consumers as well as technology firms.
Please submit a video (6 min max) of you and your partner presenting your response to the following.
Remember to identify what are the key issue(s) in this case or explain what this case is trying to address at the beginning of your Case Response.
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