Case Tesla

Please write 1-2 page answer to the discussion questions for the case Tesla, and submit your answer to Blackboard .

Discussion questions for Case Tesla:

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1. What’s Tesla’s major business and industry? How profitable is this industry in general based on five-force model analysis (you can refer to your answer to Ch2 Assignment#2)? What business-level strategy is Tesla using now? Differentiation, cost-leadership, integrated, focused?

2. Based on the internal analysis of Tesla, what is Tesla’s core competency? I.e. those resources and capabilities that Tesla possesses that are valuable, rare, costly to duplicate, and non-substitutable? Compared with its major competitors, what is Tesla’s weakness in terms of resources and capabilities?

3. Based on the external analysis of Tesla, what are the major threats to Tesla’s current business-level strategy and product? What strategy and strategic adjustments do you recommend to deal with these threats? Are these adjustments consistent with Tesla’s core competency?

4. Based on your answer to Q2&Q3, what are the major obstacles for Tesla to make these strategic adjustment (such as resources needed but not possessed by Tesla)? What do you recommend the management to do to solve these problems?

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