GEEK Squad Marketing Case Study

Scenario-

GEEK Squad – A New Business for a New Environment

The Consumer Technology Association conference held in Las Vegas, review the conference website to get an understanding of CT trends (https://www.ces.tech/ (Links to an external site.)). You have been asked to consult with a group of entrepreneurs from this conference who are considering competing against Geek Squad by entering the Geek Squad marketspace. They are specifically looking for recommendations related to:

• Analyze the marketing process and identify the diverse factors that influence marketing actions.
• Assesses the marketspace this new entrant needs to be.
• Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces

Review the topic areas at the CES conference( attached as a PDF) and use this information to identify a market/product focus. Recommend a strategy to encourage consumers who currently use Geek Squad and other independent tech support companies to switch to this new business. To aid in formulating recommendations, consider past and present consumer purchasing patterns; conduct an environmental scan for businesses in the Geek Squad marketspace using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to influence the Geek Squad marketspace in the near future.

Information to Assist

• Read the case study reading word document attached
• Watch the video supplement to the case at link https://www.viddler.com/embed/79975ec0/?f=1&autoplay=0&player=full&disablebranding=0
• Respond to the following case question. (Disregard the questions in the PDF.)

Responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone in any industry, as marketing decisions affect all levels and stakeholders within the organization and in the external marketplace/marketspace

Case study should be only (4) pages in length, excluding the title and references pages. And double spaced

Must adhere to the APA writing style.