Please read through this entirely to understand the project well.
Part I
Think of the company you are currently working for, or did work for recently (before the pandemic), or want to work for in the future. Think about an issue (a problem) that has occurred repeatedly in this company. Typical company issues have been the following:
Think of anything else that you have encountered before, or read about recently and add them to the list. Keep me posted on what those things might be.
In each of the cases, you, as a top level manager or as an outside consultant, have been asked to analyze the issue/problem and make recommendations on how things can be improved. In short, the company has a major problem, find the solution.
Part II
Plan your work with the who, what, why, how, where, of business writing which is similar to writing in journalism.
NOTE:
Poor opening:
a) I was asked to do this report for the BUS 32 course.
b) Have you ever thought about how we poison our bodies? (Dramatic openings are not suitable for business reports; okay for sales letters or promotional items.)
Good opening:
a) Our company has been facing ….. (you complete the thought with the appropriate issue that you’re covering in this report).
b) This report covers a full analysis of the issues …., etc.
Secondary sources are Internet sites, articles, blogs, YouTube videos, TedTalk lectures, any work done by others. This is where you should begin your research, then do your own research which is called primary research.
Primary sources involve your direct participation in getting the information such as through either interviews, surveys, observations, or experiments.
For your primary research you can use Survey Monkey or interview your manager/HR person at work, or a company through Zoom/Skype/Phone, etc.–but not any family member or friends. You need to get actual facts on your own for this part; it should not come from the Internet or any other secondary source.
Students typically use the bar chart for their surveys in these reports.
Rules on how to show the Visual:
Describe your visual on the page that is before the chart so that it makes sense.
After you have talked about and shown your findings from your research, write your conclusions.
Rules on how to write the Conclusion(s):
Next, write your Recommendations, the most important part of an analytical business report.
Rules on how to write the Recommendation(s):
Depending on the length of your Conclusions and Recommendations, you can either combine them on one page or write them on separate pages for a greater impact.
The last thing on the report itself should be your final statement on the project and a forward-looking sentence. Make sure to mention that you are available to answer any questions, etc., and write this in a very positive and polite way.
Complete the report with a new page entitled Work Cited or References. List all your secondary research sources here following the proper MLA.org format. This is critical as not giving proper information here could cost the writer and the company a lawsuit sometimes. Information that you give here must be verifiable if needed. This section protects the writer from liability.
If you want to add images, maps, a list of interview or survey questions that you asked during your primary research, etc., then they will go here—after the report. These are called Appendices and are titled as Appendix I, Appendix II, etc., and are page numbered separately from the report, typically as -i-, -ii-, etc. Use the MLA.org source for proper page numbering format.
Part III
Presenting your Business Report:
In the business world, this typically involves a five- to seven-minute PowerPoint slide show presentation before an audience of chief decision makers of the company. In our face-to-face classes, students were required to dress professionally (as best as they could) in business suits for both women and men. Other options are jackets and long pants/trousers or jackets or cardigans and skirts or dress for women and dress shoes.
When making a business/official/formal presentation, dress as if going on an interview as you put your best image forward to establish credibility in the business world. Minimize jewelry and accessories/especially shiny objects, etc.
For our online class none of that is required as you will be simply recording your one to two-minute discussion of your report, audio required only. The class will get to hear it and respond in a discussion forum. Instructions on this segment will follow later.
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GRADING CRITERIA TOTAL = 200 points
Content = 60 points
Achieved the purpose of the report; included Conclusions and Recommendations, contained sufficient data, supported by concrete detail; included relevant data; at least one visual is shown; showed evidence of sufficient research (primary and secondary); achieved overall effectiveness.
Format = 60 points
Illustrated correct format; pages numbered; visuals on separate pages, displayed headings appropriately, proper spacing within and between paragraphs and headings, etc.
Report writing style = 20
Showed good organization; included coherent and unified sentences and paragraphs, used transitions effectively, attributed sources clearly and correctly.
Grammar = 10 points (six or more errors = -10)
Spelling = 10 points (six or more errors = -10) Use www.dictionary.com to check spelling.
Work posted either as .docx or converted to PDF file when posting in Canvas = 10 points
TurnItIn Similarity Report less than 30 percent = 30 points; (30 percent or above similarity = -30 points)
AS WITH ALL WRITING ASSIGNMENTS IN THIS COURSE, REPORTS MUST BE POSTED IN CANVAS SHOWING A TURNITIN REPORT AND BE VISIBLE IN GRADEBOOK IN ORDER TO BE GRADED; OTHERWISE, A ZERO GRADE WILL BE GIVEN FOR THIS ASSIGNMENT. ATTACHMENTS OR E-MAILS OR THE USE OF ANY OTHER MEDIA WILL NOT BE GRADED.
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NOTE:
Here is a sample report that almost reflects the directions given in this task.
Sample Report Guffey Motivating Employees.doc
The above is just a sample to give you a rough idea of what a report looks like, but it has extra things which you are not required to do, and does not have things which you must do such as the following:
Don’t add a Table of Contents; don’t add an Executive Summary–no need for these things. Don’t copy the sample for your report.
You can have a title page with your name, a title for your report, date written with the proper format such as November 17, 2020, the college’s name as in Santa Monica College, and my name, Professor R. Paik, as your instructor/reader of your report–all if you wish; but don’t number that page.
Do make sure to have pages numbered for the report which includes the Work Cited page. This sample report does not have any and that’s a major error, especially since it has a Table of Contents that lays out the page numbers yet the pages are not numbered–this is how the publisher presented it in Guffey’s teaching material. The sample report otherwise is a fairly good one.
Read through the additional documents that will be posted in Announcement soon to enhance your learning about how to write business reports.
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