BUSN 230 / INTRODUCTION TO MARKETING
MARKETING PLAN PROJECT
For this assignment, you will be writing a marketing plan at the level of the product (whether a physical good or a service) for a company you are creating in response to competition in the industry. You will identify an industry, seek to understand the competition in that industry and determine a specific target market (currently unreached) in which to position your new product (physical good/service). You will then develop the marketing plan for this new product.
There will be 10 main sections to this report. They are as follows:
Please separate out by type of resource; all research should be broken down into categories of professional interviews, customer interviews, web-sites, internet articles, etc.
NOTE: Remember, although the Executive Summary is placed at the beginning of the Marketing Plan, it should be written last.
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