An action research that explores the relationship between fashion
Essay Guidelines:
Title:An action research that explores the relationship between fashion and music through launching an e-commerce clothing line and utilising digital marketing techniques.
Introduction
Task – Provide some context, a thesis statement and an overview of your proposal
(Side note: I will be launching an ecommerce clothing line and will use digital marketing techniques such as Facebook Ads to promote it. The experience gained from digital marketing will be useful as I aspire to be an independent musician meaning I will not be signed to a record label and would have to promote my music on my own. So, this project will give me the essential skills to be an independent musician in the future. But the main focus of this project is launching and marketing an online business)
Background
Task – Here explain all of your key terms from your title in this section – including referenced definitions, so add definitions for words people will need to know to guide them through your project. Then identify why your research is important and why it’s worth pursuing (Side notes: Add a referenced definition of music, fashion, ecommerce and digital marketing for example. Then could explain how influential music and fashion is within society. The importance of going online as retail stores are closing down..especially now with the pandemic…)
Literature Review
Task- Here your show your knowledge in the field. Refer to the most prominent scholars and the major theories and studies in your field to show your breadth of your knowledge. Point to gaps in knowledge or research then criticise and debate with the ideas you present at some points. (Side notes – Can refer to literature surrounding the relationship between fashion and music. The history of the internet and how the internet has impacted both. Can refer to literature on digital marketing forexample.)
Aims
Task – Here outline your aims. What are you hoping to assess?
(Side note- Rather than focusing on setting monetary profit goals and sale margins, we have decided to set goals S.M.A.R.T goals that involve creating traffic and overtime an increase in traffic conversion rates. Reach an average of 50 visitors per day by 30th March. )
1a) Methodology
Task – Here overall you will need to describe your proposed research methodology, and explain why this is appropriate, referring to research texts to support your choices.
1) b) Participants – Includes collaborators. It’s all about people and how they would be treated. You could talk about your demographics so who you are targeting your company at. (Collaborators will include influencers as I will be using influencers marketing. Also includes photographers and graphic designers. Demographic – will be men as it is a sportswear brand that will be launched.)
1) c) Design– What method will be used to carry out this research? (I will use action research.)
1) d) Materials – Physical and virtual equipment that you’ll need to carry out your project (i.e laptop, internet, stable connection…)
1) e) Procedure – The step by step of what you are going to do. Show the plan for your research, give a timeline.
