A Coursework

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  • Commercial Law element


You are required to write a report containing the following parts:

Using examples, discuss the four elements of a contract under English law and their importance in concluding a contract for the international trade of goods.

  • International Trade element

You have secured a summer internship position with Smith’s International, a leisurewear company based in Plymouth, with 60% of its turnover depending on the European free market area. In the context of the UK leaving the European Union (EU), the Board has launched a review of its sales and marketing strategy with the view to securing new export markets in anticipation of when the UK leaves the European free market area.  As part of a team of three researchers, your task consists of exploring market opportunities in the North America Free Trade Area (NAFTA) and advising the International Sales Department accordingly. Specifically, the Director of International Sales Department to whom you report would like to gain a better understanding of NAFTA, a free trade area of comparable size to EU and Incoterms 2020 that would be suitable for direct exporting into NAFTA.


Instructions: In a formal report,advise the Director of International Sales Department on NAFTA and INCOTERMS 2020 including your recommendations for TWO most suitable Incoterms for the direct export of leisurewear to a new market. Your report must cover three main points:

  • NAFTA as a free trade area and what it means for Smith International as a direct exporter;
  • INCOTERMS 2020 with specifications in each category or class of Incoterms  in respect of risk and responsibilities of  parties;
  • TWO Incoterms you would recommend as most appropriate to Smith International including the key points to be included in the costing, should the company decide to export directly to a new market.


Learning Outcomes

This report relates to the following module learning outcomes:

  1. Identify the basis and practice of English Commercial Law in relation to business practice including contract law, sale of goods, transport, insurance and payment
  2. Analyse the diverse risks in international trade and discuss the legal, documentary and practical methods of mitigating these risks.


Assessment Criteria

Criteria for Assessment Mark out of  
Law Content:

·         Discussion of the four elements of a contract under English law

·         Assessment of their importance in a contract for the international trade of goods







International Trade content


·         NAFTA as a direct export market for Smith International

·         Definition of INCOTERMS 2020 including classes or categorisation and main features

·         TWO Incoterms 2020 suitable for direct export of leisurewear to a new market







Written communication

·         Clear introduction, main body and conclusion.

·         Logical and cohesive structure.

·         Your written English is correct, concise and easy to understand.

Sources of Information and Referencing

·         Variety and academic quality of sources.

·         All sources are referenced correctly in the Harvard format.

Total 100  



You will be able to submit a draft copy of your report to obtain formative feedback. You will be told the good and bad things about your report (formative feedback) and you will then have time to make changes before the final submission date.


All sources should be referenced in accordance with the Harvard style of referencing. Referencing guidelines can be found here: https://www.plymouth.ac.uk/student-life/your-studies/essential-information/regulations/referencingYou are recommended to check your text using the originality checking software Turnitin.

Suggested Reading

Many of the texts shown below are available in the library or online.

Adams, A. (2014) Law for Business Students, (8th edn), Harlow: Pearson

Cook, T. and Raia, K. (2017) Mastering Import and Export Management, (3rd edn) , Nashville: AMACON

McKendrick, E. (2015) Contract Law, (11th edn) London: Palgrave

Riches, S. and Allen, V. (2009) Keenan and Riches’ Business Law, (9th edn), Harlow: Pearson

Branch, A. (2011) Export Practice and Management, (5thedn) Longon. Cengage

Seyoum, B. (2014) Export-Import Theories, Practices and Procedures. (3rdedn), New York: Routledge.

Additional learning resources are available on DLE page under each lecture topic.





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