Strategic management

The company is “Apple “

 

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Assignment:

You have been hired as a consultant at the company you have chosen. This report is an in-depth look at the strategy and corporate management based on your research. Your analysis of the case study should be treated as a problem presented to you for analysis and decision recommendations. Hence, it should demonstrate the qualities of thorough and relevant research, logically sound analysis, and focused, professional writing.

 

You are expected to demonstrate your own creativity, critical thinking, and analysis based on strong argumentation that blends theory and practice. This is an academic piece of work with a strong element of creativity: the creative thought that has gone into presenting the information is as important as the content itself. Therefore, every claim you make needs to be justified and supported by academic and professional references: you should use minimum of 15 academic and professional sources (books, newspapers, magazines, journals, websites, blogs, etc.) from the last three years.

 

 

 

 

 

 

 

Assignment Structure:

3.1 Environmental Analysis: It should contain the following subsections:

3.1.1 External Environment (750 words/ +/- 10%):Identify and analyze specific opportunities and threats through applying the Five-Forces Framework and incorporating PESTEL analysis.

 

 

 

 

 

 

The other 10% of the report will be marked based on the overall quality of the following criteria:

  Poor Reasonable Good Weightage

100%

Score
  0-1 2-3 4-5    
1- Sentences, Paragraphs structure, length and grammatical accuracy §  Sentences are often too short or too long, and lack variety in length and complexity

§  Paragraphs are used, but they may not stay on topic, or they may be too short or long.

§  Noticeable mother tongue influence. Errors occur, but it is clear what the writer is trying to express.

§  The text contains frequent spelling, punctuation and capitalization errors

§  Sentences are clear but may lack variety in length and complexity.

§  Paragraphs are used logically and stay on topic.

§  Good grammatical control; occasional “slips” or non-systematic errors and minor flaws in sentence structure or word form may still occur, but they are rare.

§  The text contains some spelling, punctuation and capitalization errors

§  Sentences are well balanced, promote readability, and vary in length and complexity

§  Paragraphs are used accurately to promote communication and stay on topic.

§  Consistently maintains high degree of grammatical accuracy; errors are rare and difficult to spot.

§  The text contains no or very few spelling, punctuation and capitalization errors.

40%  
2- Cohesion and Coherence §  Ideas and arguments are not well organized or tend to be disconnected.

§  Paragraphs are used, but they may not stay on topic, or they may be too short or long.

§  Report sections are poorly connected

§  Ideas and arguments are logically organized although there may be some incoherence, jumping or breaks in the flow

§  Paragraphs are used logically and stay on topic

§  Report sections are reasonably connected

§  Ideas and arguments are logically organized, and the text is coherent

§  Paragraphs are used accurately to promote communication and stay on topic

§  Report sections are highly   connected

30%%  
3- Referencing §  There are (if any)limited references.

§  In accurate in-text citation and Bibliography

§  Used 5 to 10 academic and professional sources

§  Fair attempts to write accurate in-text citation and Bibliography

§  Used more than 15 recent academic and professional sources.

§  Accurate in-text citation and Bibliography

30 %  
Total Points    

 

 

 

 

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