Business communication

Goal of Report Assignment
Your goal on this assignment is to illustrate your skills learned to date with respect to planning,
writing and completing a lengthier business message. Additionally, you will illustrate research and
content analysis skills. Finally, your report should include required visuals and a focus on design;
therefore, you will practice selection, development and integration of visuals for a lengthier
business message.
Resources
OCC Library Electronic Resources Online
http://www.orangecoastcollege.edu/academics/library/Pages/Periodicals-and-Electronic-
Resources.aspx
Google Docs – Share with Groups
Infographic creation sites – easel.ly.com; venngage.com
Smart Art – Word
Report Requirements
Report Length Requirements
All reports must include a Table of Contents page, Executive Summary – 1 FULL page and
Reference (APA style) page in addition to the bulk of the report noted below.
Report Length Requirements
Individual – 3 pages (Intro/body-visuals/close) + 3 Pages of – Table of Contents, Executive
Summary and Reference Page
Partner – 5 pages (Intro/body-visuals/close) + 4 Pages of – Table of Contents, Executive
Summary, Reference Page and Task List
Triad – 7 pages (Intro/body-visuals/close) + 4 Pages of – Table of Contents, Executive Summary,
Reference Page and Task List
Visual Requirements – Visuals support main idea, include organization of data collected to
support main idea and should be in your body section. Visuals should be integrated in to
your report, in the body section and include a title, summary and analysis around the
visual.
All required visuals must be created by you and should include data you collected in graph,
chart and/or smart art format. Also include data source, title of visual and analysis and summary
next to related visual in your report. If you use an online program to create your visual, then
include a reference to the program/site you used. Pictures do not count towards visual
requirements.

Visual Requirements
1 Person Submission – 2 visuals – At least 1 graph/chart
2 Person Submission – 4 visuals – At least 2 graphs/charts
3 Person Submission – 6 visuals – At least 3 graphs/charts
Examples of the Data you can CREATE for Visuals for Social Media Topic (Note – All data
should be real data that you gathered and not made-up data and you must create the
visuals to satisfy visual requirements.)
• Number of facebook likes – Table and/or graph
• Number of company posts and/or replies on social media pages – Table and/or graph
• How often business posts and/or replies on social media pages – Table and/or graph
• Associated profits and/or increase in revenue generated as a result of social media use –
> use OCC database to find this data. Note – You can submit a ticket online and/or speak
directly to a librarian at OCC for further assistance.
• Smart Art – You can use from Word or Power Point – where you highlight main findings
from research
• Infographic – find an free online program to create an infographic
Use at least one of the OCC Databases through OCC Library online and research any
measurable effects of facebook and/or other social media tools for the companies you
investigated and include this information in your report. Your boss will want to know if there are
quantifiable results that prove the effectiveness of the use of the social media tools you selected.
Additionally, or alternatively you can look for advice from social media or online marketing
experts regarding best uses of social media sites for business.
Content Organization & Submission Requirements
• Table of Contents
• Executive Summary – One Full Page that highlights main parts of report, end with
conclusions and recommendations.
• Report (Open/Body/Close)
• Open/Introduction (Introduce subject, preview main points, include conclusions and
recommendations when using the direct approach). Note – your opening will be more
brief given that you are creating an executive summary directly before the opening.
ü Summarize general purpose (Provide background information,
context.)
ü Include problem, opportunity, purpose, importance of topic
ü Introduce conclusions/recommendations (Include here for Direct
Approach or at end of body for Indirect Approach)
ü Overview of topics
ü Emphasize the benefit of acting on the recommendation and address
any possible negative consequences.
• Body (Analyze and interpret information gathered that supports your conclusions and
recommendations. Include all of the data you gathered in this section, including visuals
created)
ü Facts, statistical evidence, trends
ü Advantages/disadvantages, cost/benefit, pro/con
ü Criteria for evaluating alternatives and options
ü You can elaborate on conclusions/recommendations
• Close (Summarize benefits to readers, emphasize main points, include next steps, etc.)
• Summarize Key Points/Main Idea
• Include details for next steps

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• Reference page – APA Style
• Task list for groups
• Use report headings and sub-headings that clearly guide your audience through a logical
flow of your content. Additionally, your report should clearly communicate that you’ve met all
of the requirements outlined in the assignment requirement table below.
• Create report in Microsoft Word and submit a .doc, .docx or .pdf file
• Use single space for report.
Report Topic Considerations
Social Media Report Topic
Situation
You work for a company (Select a real company that you will represent) that needs help
analyzing the best approach to using at least 2 social media accounts, such as Facebook and
Instagram or Twitter or another social media site used for business. Prepare an analytical
report for the CEO/President of company that analyzes the use of facebook and another social
media site for business communication purposes. Your main idea or conclusions and
recommendations should include an interpretation (analysis) of the data you collected with
recommendations based on your analysis. Review task and assignment details below for more
information.
Task
Visit facebook pages of 2 companies (for individuals) or 4 companies (for 2+ working on
report), 1 of the companies includes the business you represent and the other companies
should be competitors in related industry. Investigate how the companies make use of timeline,
photos, etc., to promote their products. Compare material on selected tabs and look for whether
or not the business is using custom tabs and for what purpose. Review the number of likes on
each business facebook page. Compare any differences in business use of social media sites,
customer interaction at selected sites. etc. Additionally, analyze differences in design and overall
set-up of site.
Visit the same businesses twitter or instagram or alternate selected social media account and
compare how they use the tools available to communicate with customers. Analyze tweets and/or
other accessible interactions and highlight examples for your boss in your report that will
ultimately support your main idea (conclusions and recommendations).
Include a brief description of the business you represent and of the competitors you analyzed.
You can consider including the type of business, products, services, etc. Avoid including too
much information about the business you represent given that you will present the report to
managers from your selected business.
Problem and Purpose Statement Examples for Report Topic
Problem Statement – Our company is not using social media tools effectively.
Purpose Statement – To gather company, competitor and expert opinion on how to effectively

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