Overall Strategy

Overall Strategy: (Should be one page according to rubric)


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  • To do our part in providing customers with a great tasting water while also helping the environment.
  • We believe in honesty, passion, innovation, quality and simplicity. (Break down each of those categories and explain them)
  • The competitive advantage is providing consumers with the freshest water without the guilt of hurting the environment by using 100% recyclable material.


Planned approach for staffing:


  • Our goal is to be fully staffed with a team that has the skills necessary to get the job done.
  • We want a diverse team.
  • We will promote from within the company but also hire from the outside.


Planned approach for wages:


  • We want to reward our staff with pay increases on each level for good performance (motivation).
  • We also want to give pay increases across the company as a whole to keep up with our competitors so that we can keep our employees happy.


Planned approach for benefits:


  • We want to provide employees with the best benefits possible.
  • We want them to have the best insurance with the lowest deductible.
  • We want them to provide them with two extra days off per year.
  • We want them to have a retirement plan.
  • We also want to provide them tuition reimbursement so that they can further their education without worrying about the cost.


Planned approach for training:

  • Our goal is to provide adequate training for each of our employees.
  • We want to keep them properly trained to keep accidents low.
  • We want to have training available for employees to learn new skills.


Planned approach for programs:

  • We would like to implement an employee participation program to improve company morale and absenteeism.
  • Grievance program to decrease turnover
  • Orientation program to provide extra training for new hires and keep turnover low.


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