Prepare a SWOT analysis for your firm, product or service as described on pages 6-8 of the Marketing Plan Worksheet. This analysis should summarize the macro-level external environmental factors that affect your product or service, an assessment of the competitive environmental factors, and the internal environment in the firm. Some questions to consider:
What are your internal strengths, weakness, organizational culture, knowledge and capabilities?
What are the technological, consumer, governmental, legal, social and economic forces, and trends that will affect your strategy?
What are the uncertainties?
Your response should be at least 2 pages long and include at least 1 outside reference. Provide APA-style citations for any resources used. Your document should follow the following formatting principles for business documents:
12 point font;
use clear headings and minor headings to organize thoughts and analysis;
embed tables, charts, or graphs in the text;
provide a title page; and
an APA-style reference page.
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