Unit 3 Discussion 2 – Product Life Cycle
This assessment addresses the following course objective(s):
Assess internal and external communication needs as they relate to the marketing function.
Assess challenges for a domestic company marketing globally.
Answer the following question:
Select a product you are familiar with and explain the stages of the product’s life cycle and different ways in which a company can extend its mature stage.
Please be sure to validate your opinions and ideas with citations and references in APA format.
The post and responses are valued at 20 points. Please review post and response expectations. Please review the rubric to ensure that your response meets criteria.
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