Leerink Swann & Co.

Use a memo format and align as follows:


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Use the score sheet to guide you in formatting the report correctly.
Passive voice: avoid by using the active voice. Often, we find the passive voice associated with the “be” word and “ed” at the end of a word. Examples: is formed, has been targeted, will be, etc.
Get to the point immediately. The page limit is five. Excessive wording eats up valuable space.
Current situation: briefly tell the reader the purpose of this study and the reasons requiring this study.
Make use of tables to present information. This method saves you space so that the narrative represents your analyses and other pertinent material. DO NOT present a table without a narrative.
Use bullets to present key issues clearly and to save space.
Minimize using personal pronouns and “it” because these indicate problems with vagueness. Examples include I, he, she, it, they, them, their, us, we, you, ourselves, themselves, our, etc.
The Executive Summary is a summary of your report. It is the first section of your report. It needs to be BRIEF. A short paragraph is sufficient. Make certain you include your recommendation without the reasoning. Someone reading this report should get an idea of the problems/issues, analyses conducted and recommendation. The details are in the body of the report.
Begin the narrative of the report on page one below the memo header.
must include tables :Analysis tables needed for (SWOT; industry; Market; environmental) 2 tables per page
must follow the format of the attached sample report

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