PESTEL Factors
- Political factors:
- Trading policies between countries
- Changes in Government
- Government Funding & ownership
- Governmental leadership
- Lobbying ministries to set policy
- Foreign pressures
- Conflicts in the political arena
- Economic factors:
- Disposable income
- Unemployment level in economy
- Foreign exchange rates stability
- Interest rates stability
- Trade tariffs
- Inflation rate
- Foreign economic trends
- General tax issues& changes to specific product/services
- Local economic situation and trends
- Sociocultural factors:
- Ethnic/religious factors
- Advertising sensitivity
- Ethical issues
- Consumer buying patterns
- Major world events impact
- Buying access
- Shifts in population/Demographics
- Health issues
- Consumer opinions and attitudes
- Views of the media
- Law changes affecting social factors
- Change in Lifestyle
- Brand preferences
- Working attitude of people
- Education
- History
- Technological factors:
- Technological development – local/global
- Research and development
- Technologies related to industry
- New laws in technological fields
- Patents / Licensing
- Access into the technological field
- Consumer preferences / buying trends
- Intellectual property and its laws
- How mature a certain technology is
- Communication
- Ecological factors:
- Ecological
- Environmental issues
- International
- National
- Stakeholder/ investor values
- Environmental regulations
- Customer values
- Market value
- Legal factors:
- Employment law
- Consumer protection laws
- Industry-specific regulations
- Competitive regulations
- Current legislation home market
- Future changes in legislation
- Regulatory bodies and processes of how new laws are made
- Environmental regulation
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