Ch 13 – Prejudice

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Ch 13 – Prejudice

Two friends, Marcus and Joe, walked into an electronics store and went their separate ways to look for presents for their girlfriends. Store employees, who were all Caucasian, carefully watched and followed Marcus, who is African American, but ignored Joe, who is also Caucasian. Joe overheard one employee saying about his friend, “Keep a close eye on that guy – Black people always steal.” How might the idea of increased contact realistically decrease the employees’ prejudice towards African Americans? How does Sherif and colleagues’ (1961) Robbers Cave boys camp study support the idea of increased contact?

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