White is Purity

Case Study Paper (worth 50 points)

III. Case Study Paper

Write a campaign paper related to a specific topic in which you selected based on the case study proposal. Identify what context(s) will be analyzed with the case you are analyzing and build on the case study proposal, your paper should incorporate the following sections:

Introduction and Overview — the how, what, when and the whys of this case.
Context — From the semester, what context(s) does this case relate to?
Method — what you looked at, i.e. the literature/research you did for the case. What the media at the time said about it etc.? (An expansion of what you submitted for your case study proposal)
A strategic plan — what went wrong and how you would have corrected it? What are your recommendations (a minimum of 3) that would have corrected the situation? Please site references from our text book as well as literature you have research to support your recommendations.
Conclusion — Your final thoughts on the case. What you learned and how in your upcoming communications work, what will you now take into consideration based on your case?

Limit the body of your paper to 12-to-15 pages double-spaced; this page limit does not include the coversheet and references. Follow APA style.

Following is the grading rubric:

Criteria for Case Paper

Introduction and Overview: presents specific, insightful goals, behavior and the how, what, when, why, where etc. about this case.

6 pts

Context: what context or contexts does this case relate to and why?

5 pts

Method: Research you conducted behind the case, the media you looked at surround or about the case. (Expanding on what you submitted for your case study proposal)

10 pts

Strategic Plan: your recommendations, at least 3, about what should have been done in the beginning, i.e. to correct, the issue/problem.

10 pts

Conclusion: your final thoughts tying the paper together. What you have learned and how will this affect your professional life going forward

5 pts

Transitions make clear connections especially in the recommendations

2 pts

Research sited has at least 10 sources

5 pts

Paper is well organized and understandable

3 pts

The entire paper is well written (clear, concise, free of typos and spelling errors)

3 pts

The entire paper conforms to proper APA format

1 pts

Total Points

pts