FlowerFix

This the topic for the case study and provide an example and clear instruction. Make sure you discuss this topic listed here.FlowerFix.com (www.flowerfix.com) is a non committal subscription based flower delivery company that delivers flowers from partners farms directly to a consumer’s doorstep.

The company just received its trademark and is getting ready to do some major marketing.

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With The Bouqs (https://bouqs.com/), Urban Stems (https://urbanstems.com/), Bloomsybox (https://www.bloomsybox.com/) as some of FlowerFixs’ main competitors, as a brand new company, how do you feel FlowerFix.com can make a strong impact entering the marketplace competing with some of these brands that have been established in the marketplace for quite some time.

 

Some things to think about: When do people buy flowers? What age demographic might be interested in buying flowers from FlowerFix.com? What are your thoughts about the two different types of subscription offers for someone who may be interested in FlowerFix? What type of marketing avenues might be beneficial for the company? What would make FlowerFix successful in the marketplace?

 

 

Please read the Pocket Guide as well as review the template in Lesson 3 to start working on your business case proposal.

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