Kaiser Permanente
This study covers Kaiser Permanente and research on their signature product for the store-brand. This study will research why sales have decreased for this product
Keywords: Research study, Kaiser Permanente, Kaiser brand pain reliever
Kaiser Permanente
Week 1 Kaiser Permanente started in 1945 and is known as one of the United States’ leading healthcare providers. Currently, in eight states, including districts in Columbia, Kaiser Permanente represents more than a million members (Rompen et al., 2020). Members and patients are cared for and directed by experts, doctors, and caregiver teams in their permanent wellness network. Via industry-leading innovations and instruments to prevent diseases, improve wellness, provide state of the art services and treat chronic diseases, Kaiser Permanente teams of experts and compassionate physicians have been empowered and assisted (Rompen et al., 2020). They are committed to clinical research, innovation in care, health education, and community health improvement. The company line of products includes over the counter drugs, Pediatric Services, Specialty Care, and Women’s Health and maternity (Rompen et al., 2020). This research would concentrate primarily on the factors that customer demands have significantly decreased in Kaiser Permanente’s signature products for the store-brand and how to deal with it.
Research Study for Kaiser Permanente
Research Question
Why is there a significant decrease in Kaiser Permanente’s signature products for the store-brand?
Methodology
Sampling. The methodology includes an interview applied to a limited selection of customers and the company’s retail staff. Two phases took place. In the first phase, several issues such as typical employee service to consumers, consumer challenges to the company’s products, and the range of products available in a company with brand signature were examined for key informants. These include the consumers and store staff. Interviews were carried out in two phases through the focused procedure (Mooi et al., 2018). The second process consisted of recording the real market use and the different consumer perceptions towards the firm’s particular list of goods, such as the healthiness and affordability of the goods and their distribution in the firm.
These two approach steps have been used in our market research interviews. The first stage of the interview was confined to the actual core customers and employees of the firm, which initiated the brand signature interview with a focus group on consumers, allowing the creation of a wider understanding of the items sold for follow-up interviewing crucial shop staff (Mooi et al., 2018). The second process included in-depth queries about purchasing the store goods, which included the opinion on the types of products and the purchase of products secured from the vendors directly. Consumers were requested to rate the goods offered in terms of variety, cost, well-being, and affordability.
Criteria of Consumer Sampling
The company was chosen as the venue for interviews because most customers relied on it. Sampling involves customers who first purchased their goods but stopped instantly and staff at the supermarket. The marketing officer used a qualitative analysis approach to step one of the reports. Interviews were administered by open questions on the views and perceptions of the customers on the goods offered. In addition, a quantitative research method was used in Phase 2 of the study (Schoonenboom & Johnson, 2017). Both customers and workers have tested and validated their theory and concept by witnessing the reported consumer figures decreasing significantly. During the interview sample, the customers were covered by closed-door interviews with each participant at a time, only those who applied for the test questions were questioned, and none were required to study (Mooi et al., 2018). The research questions were written on the paper, and without composing their identity on the papers, the staff could fill in the questions. I randomly selected the participant by using a computer scramble software.
Customers
- Sir Anthony Absolute
- Nick Adams
- Parson Adams
- Frankie Addams
- Anthony Adverse
- Captain Ahab
- Hillary Albertine
- Bob Alceste
- Lahm Algernon
- Ali Baba
- Squire Allworthy
- Count Almaviva
- Hill Alvings
- Amaryllis
- Joh Ananse
- Pamela Andrews
- Brigit Angelica
- Harry Angstrom
- Antrobus
- Aramis Johnson
- Isabel Archer
- Enoch Arden
- The Artful Dodger
- Gustave von Aschenbach
- Lady Brett Ashley
- Clare Clara
- Jibril Rashid
- Ayesha Adama
- Aziz
- Castiel Cato
Members to participate in the study
- Frankie Addams (Male)
- Ayesha (Female)
- Harry Angstrom (Male)
- Lady Brett Ashley (Female)
- Hill Alvings (Male)
- Aziz (Female)
The members participating in the research were selected using stratified sampling (Mooi, Sarstedt & Mooi-Reci, 2018). In that method, the whole population was divided into subgroups with a common function. We used it because we would anticipate interest metrics to vary between different subgroups and ensure that all subgroups are reflected. There were 6 participating members, three males and three females. We stratified the population by sex to ensure that women and men are treated equally.
Protecting participants. The researchers should refer to views or principles about positive and negative ideas while conducting the study. Ethics plays a critical role because it helps us understand what I will do from a moral viewpoint while conducting research in Kaiser Permanente. Researchers face several ethical requirements: technical, administrative, and federal criteria for doing studies with individuals participating, often supervising the participants and addressing authorship problems (Tiidenberg, 2018).
I will also exercise voluntary involvement and no coercion to the participants. Participation must be voluntary, as indicated by the concept of informed consent, and not subjected to coercion or threats of no-participation damage (Resnik, 2018). According to the company, there should be no payment for participation; moreover, any payment should not be disproportionate in any way as that it be a bribe or improper inductive in compliance with the participants’ amount of time and ordinary revenue (Tiidenberg, 2018). I will give all participants the right to withdraw when they feel like it. Applicants should be mindful that they will withdraw at any point and have data already being gathered excluded from their study as far as possible, following the standards of voluntary engagement.
I will also make sure that the security of personal identity and privacy rights is a basic tenet of each psychologist’s work. However, several problems with privacy remain rare for scholars. For example, researchers need to work out how to ask whether the participants can speak about controversial subjects without placing them in uncomfortable circumstances. In conducting the study, I will have to respect the participants. I should respect all their experiences, including not criticizing or discrediting them, so that their opinions are adequately registered and taken into account during the evaluation process (Tiidenberg, 2018). The terminology ‘participant’ instead of ‘respondent’ is part of this consideration. In the case of indigenous participants, special identification and procedures may also be expected. I should also consider special authorization during record audio or video. If I need to record audiences, video recordings, or photographs of any of the participants, his special permission must be given beforehand for this to take place.
In the research, I will also include Informed consent. The participants’ voluntary decision should be based on adequate knowledge and a proper interpretation of the study and its ramifications. This ensures that all applicable knowledge and future participatory threats must be reported to us as the researchers, particularly any concern related to the data collected (Resnik, 2018). In the case of an audit for several years after the study is done, informed consent is normally required to be registered in writing, assigned consent form, and to be produced by the participants, according to Kaiser Permanente organization.
Finally, I will ensure that there is full transparency of funding sources. The concept of informed consent ensures that the origins of research funding must be completely disclosed. No injury to participants has to be our main objective (Resnik, 2018). Their involvement in the study must not harm participants. This implies that during the study, pain and danger, such as a physical experiment and psychological, are not encountered by subjects. Also, there must be no harmful repercussions for a person connected with their involvement (Resnik, 2018). The latter problem may be difficult. As the investigator, I cannot, for example, promise that an employer will not take measures against an employee for their involvement or statements. However, the confidentiality measures mentioned above can deal with this possibility.
Surveys. (Week 3)
Customer Survey 1:
Gender: Female
Age: 58
Frequency of shopping at the store: 2 to 4 time per month
Past purchases of the product: the products are Tub Safety Bar, Rubber Bath Mat, Handheld Shower, Toilet Safety Rails, Elbow Support, Curad Adjustable Knee Support, Carpal Tunnel Night Brace, Curad Adhesive Bandages, Hydrogen Peroxide Reusable Cold and Hot Pack
Purchase of the product in the last month: Toilet Safety Rails, Tub Safety Bar, Hydrogen Peroxide and Handheld Shower
Perceptions of why product sales have decreased: Prices are too expensive and even after becoming a long-term customer service charges apply.
What would encourage the customer to begin purchasing the product again? The Kaiser Permanente is great; they usually have wonderful doctors and extremely good customer service. As a customer, I am almost a year participant, and until I am not frustrated with their products and prescriptions. I usually take medication that has very serious repercussions, and I have never waited for their products for long, they are always on time (Prentice, Wang & Lin., 2018). I recommend that you choose Kaiser if you have a preference. In the past year, it was the best decision I took. Member services are good, and I have never called frequently to confirm any of my products. Only one call is enough for them to respond. That’s my comment internally. I want to vent externally so that people can continue to buy the company’s products and be part of it for their greater good.
Customer Survey 2
Gender: Female
Age: 45
Frequency of shopping at the store: 3 to 5 time per month
Past purchases of the product: First Aid Kit, DIAG Standard Blood Pressure Monitor, Digital Food Scale, Nasal Strips and Bariatric Disposable Brief
Purchases of the product in the last month: DIAG Standard Blood Pressure and Digital Food Scale
Perceptions of why product sales have decreased: increase in costs and inadequate options
What would encourage the customer to begin purchasing the product again? We moved to Kaiser Permanente because we wanted to have everything under one roof. After almost two years, we know that if you use the same spot, Kaiser works fine. We have school children, and they are grateful to use their programs outside of your city. A Kaiser doctor sees details from our Southern California site in Northern California. Even though their headquarters is not around, you can still operate with them as a customer. In terms of training staff, they seem to be very keen to find details. I had one person at a location to have records, only one call and my doctor was there to help. A very fantastic method they have, and it is not time-consuming because they never delay, both in delivering services and products.
When a customer has issues, they quickly refer a physician with the right product about the issue, meaning they are the right clinic for an appointment. I have obtained the phone number of a specialist, my medical records and number and it turns out that it is Kaiser Number, one of the leading in the world. Other ophthalmologists can be seen outside the Kaiser Permanente; therefore, they can be scheduled (Prentice et al., 2018). I already have more than two years of experience with Kaiser Products, and they are lovely. I urge all of you to get Kaiser! Try to talk to an officer at the contact centre at the pharmacy. He also can connect you to the company and the products. Founding this place, a sweet customer service agent, the one I have told you about, told me that they were going to take me. They have a low accessibility rate for meeting with pharmacy members.
Customer Survey 3
Gender: Male
Age: 40
Frequency of shopping at the store: 3 to 4 times per month
Past purchases of the product: Antifungal Powder, Medicated Foot Powder, Antifungal Cream, Medicated Chest Rub, Sore Throat Spray, Cough Drops, Saline Enema, AZO Urinary Pain Relief and Epsom Salt
Purchases of the product in the last month: Medicated Chest Rub, Medicated Foot Powder and Epsom Salt.
Perceptions of why product sales have decreased: Costly products and the existence of service charges
What would encourage the customer to begin purchasing the product again? I joined Kaiser Permanente under ACA, to be specific, two months after the establishment of ACA. I must refill a Lupus Rx weekly according to doctor’s prescriptions. In reality, they have nice customer services, and they help me a lot, motivating more visits. They will never even dream about seeing me one hour late, unlike the other organizations. The maximum time I have ever spent on waiting was seven minutes. Once, the Dr was leaving after 5 pm for about 30 minutes when I arrived. The pharmacy had my Rx, which I was prescribed, which was like $300 on the retail. However, according to my prescriptions, I did not need the entire tablet costing that amount of money. I explained to the people responsible and showed them my records. They divided the tablets to precisely what I needed, and we negotiated the price.
Their accounting department is also concerned as they looked at my scanned records that originally made the approval possible (Prentice et al., 2018). She told them that she could see it and everything was going to be fine. The company also has a website about their products and how they refill, which helped me a lot. I just had a case in which the five refills on their platform indicated the same thing. All five refills were made possible and approved by the doctors with no delay. Everything was ordered properly, and on their website, it was also indicated in my account that they helped me open. Because of these wonderful services, there was a record of my heart attack reduction. Please, I urge all that are not part of the company to join them and try their products; they are wonderful with good customer services.
For store employees:
Employee Survey 1:
Gender Female
Age: 37
Length of employment: Three years
Perceptions of why product sales have decreased: In contrast to those customers who turn to our services, some clients want to have more sales while in the case of the current customers, they seem to believe that they are not getting reasonable offers.
Recommendations of what the company can do to increase sales: The Company should conduct research into the use of our goods and services by our customers. It needs to have several features in the goods, but the customers can use only one or two of them. The company sometimes finds it challenging to use or incorporate other aspects of our services and goods. This will allow us to update or customize our goods or services at a higher price (Thapa & Okoro, 2018). We should cross-sell similar goods that compliment or add the products customers have already used but only when they need specific products.
We must also show them how the new products will be purchased. We should update our premium product or service to help clients improve productivity, produce better performance, reduce costs or expand their own companies. Another way is customized training or customer support for consumers. Instead of up-selling the service, it is a way of improving the consumer relationship and demonstrating where we can add value. The trick is to show consumers the options they have, instead of trying to offer hard services that they do not like (Thapa & Okoro, 2018). It is always good practice to ask them for suggestions on their goods and services as well as what they feel about the service they offer to our current customers whether or not you are conducting investigations. We must find out where we, as a company, might be lost or where we have issues.
Furthermore, we have to assess how happy your customer service is. Feedback from customers can recognize possibilities we did not consider, which can become new sales. Suppose you build consumer websites that are designed to maximize our client’s sales leads. Perhaps we want to better how our customers communicate with themselves, so we might want an email newsletter to be developed. A framework can be set up to automate email collection and newsletter publication and can be linked to a CRM system.
Employee Survey 2:
Gender Male
Age: 49
Length of employment: nine years
Perceptions of why product sales have decreased: When they are already with our business, customers get upset at service fees such as paying them to see a physician or delivery services.
Recommendations of what the company can do to increase sales: The sales and marketing deals are a perfect way to reward customers for loyalty. Some consumers are grudged or dissatisfied when they see a business running deals for potential customers and prospects. Ideally, sales and marketing should be run regularly, as monthly or quarterly, for current customers. Planning promotions such as this will help the established clients look forward to each other, increase their connections and increase their sales (Thapa & Okoro, 2018). Daily incentives for current clients often allow them to share this “insider knowledge” with known individuals who would then become clients. Submissions are an efficient way to develop our client base.
We also need to run irregular consumer promotions, such as birthday bonuses or special birthdays, free policy and programme samples and corporate event invitations. We should focus on helping our customers instead of constantly trying to market our products to them. We should also take into account our needs and how to change our situation. Excellent customer support involves doing something beyond the selling experience with the customers to illustrate how much we respect them (Thapa & Okoro, 2018). This leads to growing consumer satisfaction and increasing revenue- The outlook is a likely source of new revenue. Each consumer used to be a prospect. We have to invest money to make customers pay for these prospects. Perspectives and their deals are aware of our market, but we have not yet made the jump to our customers.
Employee Survey 3:
Gender Male
Age: 29
Length of employment: one year
Perceptions of why product sales have decreased: customers feel that more offers should be made for a long time with the company,
Recommendations of what the company can do to increase sales: A call to action (CTA) should be given on our Website-and every page on our Website. This leads the visitor to do something like to contact us for more information, log in, download a report or open an exploration call for a free newsletter. We should determine what our visitor needs to do when deciding on a CTA. The aim is to turn visitors into customers and prospects so that we can consider the CTA (Thapa & Okoro, 2018). It also depends on the page on which they are; we should make sure the directions are clear and our CTA. A productive CTA will offer many prospects and boost our sales. The journey from future to sale is never short and precise.
It may take numerous contact points and interactions with prospects to turn them into clients and generate sales. Email marketing may be an efficient way to purchase prospects for your product, or service-Email marketing requires the selection and subsequent communication of an email prospect with our permission. Automatic mail, email newsletters and other correspondence can also be sent. We can provide them with information on our goods and services, provide exclusive deals and promotions, provide links to case studies and reporting, and alert new products and other company news (Thapa & Okoro, 2018). If we stay in touch, we will know when we are looking for a solution to our business needs. Another choice is to give the goods or services free trials and demonstrations. This allows the insight, without wasting money to introduce the product or service, to work to adapt to their unique needs and circumstances.
The provision of high-level training and customer service prospects would guarantee that the product or service is used correctly and the highest value, thus increasing the selling probability. As we know about our current goods or services, we need to bundle our deals differently to make them consumers. This is achieved in several ways: bundle similar goods or services into a single box. Combine various goods or services with a theme or related issue. Price packages of products or services are so more affordable than individual transactions of products or services (Thapa & Okoro, 2018). Do not lower the price, however, and devalue our bid with a discount too high. Set a package time limit or limit deal availability. State a justification for limitations, such as stock scarcity or new stock and product lines arrival.
PLEASE COMPLETE THE TWO SESSIONS BELOW (week 4 and 5)
Analyzing information. This is in Week 4. Provide a brief explanation and comparison of both quantitative and qualitative research methods.
Identify whether you used a quantitative or qualitative research method or both and explain how you used the method.
This report should include 2–3 references related to the background and methodology sections (the text can be used as one of these). Follow general APA guidelines and put the References at the end of the paper under References. Cite your sources using in-text citations.
Results
Do in Week 5. In this section, summarize the results of the data, along with your
interpretation of that data, and answer the original question of why sales have decreased
Summary of data. (demographics) Start writing your paragraph here……
………………………………
Interpretation of data. Start writing your paragraph here……
………………………………
Why sales have decreased. Start writing your paragraph here……
