E-Business

Your group has been employed as consultants to a small retail company. They have been successful locally, but want to provide more accessible options for their customers.

Your task is to write a proposal for the company for the setting up of their ecommerce website. Customers should be able to access the store from desktop and mobile devices.

The proposal needs to include the following sections:

1. Executive Summary
2. Overview of the organisation
   1. Name and background of your organisation (fictional)
   2. Turnover: current vs expected (once online)
   3. Benefits of adding ecommerce website to the organisation (efficiency and profitability focus)
3. Stakeholder Analysis (This is where you will consider the customer shopping experience; relationship between face-to-face experience and online shopping)
   1. Ethical and Legal considerations
   2. The Manager
   3. The User
   4. The Marketer
4. Technical Analysis (This is where you will outline: System Architecture (Hardware requirements); Software applications; Payment options; Security considerations)
   1. The IT Professional
   2. The Systems Analyst
   3. Digital Media Analytics
   4. The SEO Specialist
   5. The Online Security Specialist
5. Recommendation to Organisation

Marking Criteria

1. Clarity of information
2. Logical flow of the information
3. Depth of discussion and inclusion of evidence that demonstrates an understanding of ISIT204 concepts
4. Professionalism of report: grammar and presentation
5. Referencing

Length 6000-word max report