Arnott’s into Thailand

Subject: International Business Strategy

GROUP PROJECT

Topic: Arnott’s into Thailand

Resources and Capabilities of Arnott’s

– Discuss key resources and capabilities of Arnott’s

– Please integrate theories (most relevant: resource-based views of strategy)

– For example, discuss about VRIO, value chain of Arnott’s which can serve as its competitive advantages in Thailand

– Written Report component of the Assessment:

1. Critical Analysis of data in the context of the assessment task – i.e. International Business Strategy Development Plan

2. Level of Research adequate to make well-informed decisions and recommendations

3. Communication of report is presented in a logical and well organised manner as per the assessment task

4. Writing General – language and grammar and referencing

Three approaches to strategic analysis are outlined during this unit of study – resource-based, industry-based and institution-based views of strategy. In this report you are not expected to conduct an exhaustive strategic analysis as it may not be possible to gather adequate data to conduct a comprehensive analysis in the time allowed, however, you are expected to structure your analysis of relevant data in line with the broad analytical frameworks outlined in the lectures. You must conduct some form of strategic analysis of I firm’s (Arnott’s)

organizational capabilities, taking into account the industry environment in the chosen developing economy and the impact that institutional difference will have on the firm’s ability to compete in the chosen developing

economy. For example, you should consider:

· What resources and capabilities your chosen firm has to compete with?

· What the industry context is in the chosen developing economy (i.e. customers, competitors)?

· What institutional and/or country factors (i.e. regulatory & cultural) will affect the firm’s ability to compete? Are the characteristics of the industry and institutional environment in the chosen developing economy conducive to the effective deployment of your firm’s resources and capabilities?

· How all of this affects your entry decision and the choice of entry mode?

Critical Analysis

Only use data that you can demonstrate to be relevant (i.e. data that can be convincingly used to help you make on decision on, if, when and how this firm should enter the chosen developing economy).

have to complete this project is limited and therefore, there are understandable limits on the amount of data you can collect. Your ability to explicitly analyze the data you have is the primary concern of the examiners of this report, You must consistently interpret and/or explain the implications of the data for firm Arnott’s, rather than writing on the topic or presenting information and leaving it to the examiner/or the board of directors to analyze what it all means. You must consistently spell out the implications of the industry and institutional environments for the company’s decision to enter this market, the likelihood of profit in the industry and how this analysis leads to the recommendation of an appropriate mode of market entry. You should also note that, based on your data and analysis, it might be appropriate to come to a negative conclusion. This assignment should not be interpreted as an order to enter the chosen developing economy at all costs. Do not come to conclusions at odds with the data presented in the report. All data should be discussed in a logical and coherent manner. Your data should logically build to the conclusion/recommendations and your discussion should be consistent throughout the report.

Level of Research

This report must provide enough evidence to make a well-informed decision or reasonably robust recommendations to the board of directors who have commissioned this report. If there is a paucity of relevant information in one-area (e.g. no data on market size) you are expected to compensate by using other relevant data to make your recommendations. For example, drawing inferences about market potential based on the number and strength of competitors; examining the markets statistics for cognate or substitute product; or using a broader definition of the industry (e.g. if you wanted data on the wine market you could draw valid inferences from the number of foreign and domestic competitors in the chosen developing economy or data on alcohol consumption in the chosen developing economy). This analytical flexibility will result in every group having enough data to write a report and to make strategically sound recommendations.

Please remember, the more relevant the data is to your chosen company the easier it will be for you to explicitly analyze its strategic implications in the context of your business developmental plan for the chosen developing economy. In the unlikely event that your preliminary research leads you to the conclusion that there is not enough data on the firm Arnott’s and the industry and institutional environments in the chosen developing economy.

Writing, referencing, formatting, submission and word count

Please use size 12 font, 1.5 line spacing. All sources consulted should be consolidated in a bibliography at the end, You may also wish to add appendices to the report. Do not to include data in the appendices of the report that is not referred to in the main body of the report.

Course Materials Required Text:

Course Materials Required Text: Peng, Mike W (2017), Global Strategy, 4th ed. USA: Cengage Learning. (Please note that this textbook only has MindTap version which can be purchased through CENGAGE Learning website)

ISBN: SBN10: 1-305-57701-9 ISBN13: 978-1-305-57701-5 Please refer to the course Blackboard site for details of additional recommended texts.