Visual Design Training Presentation
Situation-
You work for a consulting media firm that completes projects across all industries. Since you are the senior designer, your supervisor has offered you the opportunity to share your design expertise by leading a training for new designers. Consider how you will apply design principles, theories, and techniques to create effective visuals for the training. Choose one of the following projects to use for visual communication examples in your presentation:
Fundraising Campaign: A nonprofit organization, Reaching All Paws, located in Miami, Florida, is planning to hold a 30-day fundraising campaign to support local animals shelters after the recent hurricane.
“Fun Run” Event: A regional health insurance company, Healthier Health Care, is sponsoring a local “fun run” event for all ages to promote heart health through regular physical activity.
Online Sales Promotion: A national department store, BuyFromUs, will have a sales promotion during the launching of their new online shopping website. All online clothing sales will receive a 20% discount and a three-day shipping guarantee.
Directions
Visual Designs: To lead a meaningful training, you should use examples that showcase your design knowledge and skills.
Specifically, your supervisor has asked you to do the following:
Create two visuals from the Visual Communication Design Guide that demonstrate the design principles and techniques in visual communication and design. Each visual should be unique in its design and intended delivery platform.
Training Presentation: For the training, your supervisor would like you to showcase your visual examples in a PowerPoint presentation. Once you have created the two visuals, embed each visual into presentation slides. Your supervisor is hoping to use this training in the future, so it is important that you properly annotate your examples in the slides and in the speaker notes. Remember that the slides should include brief phrases, while the speaker notes section should be used to elaborate on the brief information provided in the slides. These are standard practices when creating PowerPoint presentations. Your supervisor asks you to address the following in your training presentation:
Describe the message you are trying to convey in each visual, including how the elements of design support the intended message.
Describe in detail the design principles and techniques used in the creation of each visual. Consider annotating your visuals in the presentation slides to clearly show the design principles you applied.
Identify an appropriate platform to deliver each visual.
Explain your reasoning for the selection of each communication platform, including how this delivery method aligns to the visual communication design principles.
Submit
For this project, you must submit the following:
Design Training Presentation
Submit a PowerPoint presentation that showcases your two visuals. Each visual must clearly convey meaning (with correct grammar and spelling) and demonstrate an understanding of the elements and principles of visual design. Your presentation should not exceed 10 slides (including a title slide and references) and must include detailed speaker notes. Cite all sources appropriately.
The project must include the following:
Visual Designs-
•Creates two visuals that are unique in design and intended delivery platform and demonstrate the design principles and techniques in visual communication and design
Training Presentation-
• Describes the message conveyed in each visual, including how the elements of design support the intended message
• Describes in detail the design principles and techniques used in the creation of each visual
• Identifies an appropriate platform to deliver each visual
• Explains reasoning for the selection of each communication platform, including how each delivery method aligns to visual communication design principles
