How to write the essay?
First Essay
In your opinion/based on what you learned in the video, why do you think it is important to have a diverse workplace?
What can you do now and in the future to promote workplaces and communities that are diverse and inclusive?
Grading
To get full credit I expect two well-written paragraphs that are 6-8 sentences each. One paragraph for each for the two questions above.
Second eassy
Summary
In 6 bullet points (each bullet should be 3 sentences long), explain the six most important and interesting thing you learned from the chapters in the class this week. For each item also provide a description in your own words as if you were explaining it to a friend who is not in the class.
Your six bullet points should come from multiple chapters covered in Weeks 6 and 7 (chapters 14-18).
What does this mean to you?
In one short paragraph (4-6 sentences), explain how what you learned this week (focus on one item or more) impacts your future career, life, education, and/or understanding of the world.
Grading
To get full credit for this assignment:
• You will have 6 bullet points of the most important and interesting things you learned in the class this from the chapters this week. Each bullet point should be 3 sentences long and provide a clear explanation of those 3 items/concepts as if you were explaining them to a friend who is not in the class.
• Write a short paragraph (4-6 sentences) explaining how what you learned this week (can focus on one thing or more) impacts your future career, life, education, and/or understanding of the world.
Do not copy and paste from the textbook or other websites, the summary bullet points should be written by you as if you were explaining them to someone else.
File Upload Submission: Submit a Word or PDF file. If you use Pages or Google Docs make sure to export to a Word or PDF file before you submit.
In this week we learned Chapter 16, 17, 18
CHAPTER 16
Using Effective Promotions
Learning Objectives
- Identify the new and traditional tools that make up the promotion mix.
- Contrast the advantages and disadvantages of various advertising media, including the Internet.
- Illustrate the steps of the B2B and B2C selling processes.
- Describe the role of the public relations department, and show how publicity fits in that role.
- Assess the effectiveness of various forms of sales promotion, including sampling.
- Show how word of mouth, e-mail marketing, viral marketing, blogging, podcasting, and mobile marketing work
CHAPTER 17
Understanding Accounting and Financial Information
Learning Objectives
- Demonstrate the role financial information and accounting plays for a business and for its stakeholders.
- Identify the different disciplines within the accounting profession.
- List the steps in the accounting cycle, distinguish between accounting and bookkeeping, and explain how computers are used in accounting.
- Explain how the major financial statements differ.
- Demonstrate the application of ratio analysis in reporting financial information.
CHAPTER 18
Financial Management
Learning Objectives
- Explain the role and responsibilities of financial managers.
- Outline the financial planning process and the three key budgets in the financial plan.
- Explain why firms need operating funds.
- Identify and describe different sources of short-term financing.
- Identify and describe different sources of long-term financing.
