JRN 4403 Radio News Copywriting


  1. Name of business/organization
  2. Length of commercial
  3. USP-Unique Selling Point
  4. Target audience
  5. Location of business or contact information


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  1. Sale
  2. Institutional
  3. Customer testimonial
  4. Employee personal appeal
  5. Event
  6. Co-operative advertising with manufacturer


Example of a PSA

More than 50 million people in the United States are affected by allergies every year, and springtime generally seems to be the worst with all of the pollen, grass and weeds in the air.

Stay indoors as much as you can on dry, windy days – the best time to go outside is after a good rain, which helps clear pollen from the air. Wear a dust mask when doing outside chores life mowing the lawn, pulling weeds or gardening. Remove clothes you’ve worn outside; you may also want to shower to rinse pollen from your skin and hair; and. Don’t hang laundry outside – pollen can stick to sheets and towels

Know the symptoms, know the triggers, know the treatments and stop the allergy suffering. Visit us online at www.alabamapublichealth.gov for more information.

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