Creative Advertising assignment

Assignment 1:

Read PDF “How to Get Ideas_Idea Success”

Please write a few lines about chapter three.  Tell me what stood out to you, and any thoughts/personal reflections you have on the content.  5-7 sentences is the expected length.

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Assignment 2:

Read PDF “How to Get Ideas_Idea Failure”

Please write a few lines about chapter three.  Tell me what stood out to you, and any thoughts/personal reflections you have on the content.  5-7 sentences is the expected length.


Assignment 3:

  1. Choose a brand and a “problem/goal.”  Earlier in the semester we did an exercise about Burger King’s breakfast sales being low, and we brainstormed ideas on how to increase sales.  This is an example of the kind of brand and “problem/goal” you would choose for this assignment.
  2. Underneath it, write 100 solution ideas as fast as you can using either a list form or idea map.
  3. Select 10 of the best ideas and rewrite them. For each of the best solutions, write 5 pros and cons for each.
  4. Select the best solution!  Identify the winner with a star, or highlighter, or whatever!

Assignment 4:

Visit the link below to view and read about some big advertising fails: (Links to an external site.)

Review the ads and ponder.  Choose the one that you think was the worst failure.  What was the failure?  Why was it a failure?  Most importantly, what IS the silver lining for the brand from this failure?  What did the brand learn?  What lesson did the brand walk away with?


Assignment 5:

Visit the pdf Caffeine week six, to view the three prompts and complete them.


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