Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2020) text.
What generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week’s coursework (Thompson text).
Additionally, choose a rival company and describe what generic strategy they are using.
What other strategy might the company you selected use to improve their competitive sustainability? Explain why?
NOTE: Make sure you choose a company that has not been selected by one of your classmates.
Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.
Please respond to at least two peers on different days of the week, in approximately 150-200 words. Within your response posts, use one of the Value Drivers from Fig 5.3 in our text to note how your peer’s company creates a differentiation advantage. Incorporate a minimum of one scholarly source with each of your response postings. It may be our text or an outside scholarly source to support your initial post.
Please respond to the following discussion with a well thought out response with relating to at least one source (cite using APA). Post your main post within the week and two peer replies by midnight EST on Sunday.
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