Current Event, The Wall Street Journal or Economist

Select an article that was prominently featured in The Wall Street Journal or Economist (e.g. blogs are not acceptable). Analysis should take AT LEAST 4 pages, 12-point Times New Roman font, 1 inch margins, double-spaced.

In lecture I discussed that there are two general questions a firm asks itself when choosing a strategy: 1) How many customers do we want to serve? and 2) How will we create value for them? Select an article about a specific company, then analyze what type of strategy that firm is pursuing. Be sure to answer:
– Are they broad or niche?
– How do they create value?
– For whom they create value?
– What is their strategy?
– Finally, provide suggestions to the top management team about what the company should do in the future.

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Use reasoning in support, terms from the lectures, and logic, not just your opinion. As this is an essay question, please use the rules of good grammar, proof read, etc.

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