Jerry’s ice cream company

Please listen to the interview between Ben and Jerry. After listening to the interview, please reflect on the the founders’ story and share your insights on the interview linking the interview to our course content, current events, and marketing topics. Below are some suggestions (but you can discuss whatever you find most relevant and helpful to you).

Some suggestions to get you started:

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  • Describe the company’s mission, vision, core values and culture.
    • How has the company’s mission influenced its strategic direction?
    • How has this affected the company culture and customers?
  • Describe some of the Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) the founders discussed in the interview. How did they respond to this information?
  • Describe Ben & Jerry’s organizational structure. How has this affected the company culture and customers?
  • Perform an environmental analysis (PESTLE) and describe some or all of your findings.
    • Describe how Ben & Jerry’s has committed to social responsibility activities.
      • Provide some historic and recent examples.
    • Describe the environment relative to sustainability.
      • B-Corp
  • Relate Ben and Jerry’s to the BCG Matrix.
  • What lessons can we learn from the founders?
    • What is the big take away for you?
    • Why would you recommend this to a marketing student?

Finally, please be sure to share your insights from the interview and what you took away.

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