International marketing class

This is your first assignment. It is NOT the same as a discussion board posting. Do NOT confuse the two of them. This A-1 assignment is due on September 6th by 11:59 pm. It is worth 10% of your final grade. Spend the time to do a good job and do not blow it off.

Read the following scenario.

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Scenario: Your company, Montezuma Inc., a small technology firm, is interested in opening a customer call center in another country where the wages for customer service representative is significantly lower than those paid to workers in the United States. You have already decided that your customer service representatives will be citizens of your host country. Now, you are trying to determine how to structure your management team for the call center. You are looking for the best possible management team in order to keep your employees motivated and productive.

Now, determine the best country to establish your call center and the best approach for staffing your management team and discuss the role of country culture in choosing the right country for your call center. Write your answer in essay format (not less than 750 words and not more than 2000). Provide references in APA format.

Before you start writing, watch a MOVIE called OUTSOURCED (not the television series by the same name, but the film). It is available on Netflix. For those who do not have a Netflix account, a copy is available for you to borrow from the library. This copy also has subtitles. You are also welcome to check for other free online sources for the film, but that is your own choice. It is about 98-100 minutes long.This will give you some context in providing your answer. Also, watching the movie is a necessary element for A-2 which will be due in a couple of weeks. So do not skip watching the film.

A grading RUBRIC for a written assignment is provided under the tab FILES. Please check there to make sure you are meeting all requirements for a written assignment.

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