Describe your chosen company and the products or services they offer

In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer – with the end goal of increasing sales volumes and subsequent revenue. Or, perhaps there is a new product or service that would bring revenue to the company.

Once you have selected your company, product or service, describe in paragraph format:

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  • Describe your chosen company and the products or services they offer.
  • What is the new or redefined product or service that you have selected?
  • State the mission and vision of the company.
  • Describe how the new or redefined product or service aligns with the mission and vision of the organization.

What you have accomplished at the end of this paper is called a Situational Analysis.

Requirement :

Paper length should be 3 to 4 pages in length not including the title page and references.

APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout.

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