Rhetorical Analysis Exercise: UNICEF Video

OVERVIEW

This exercise will give you practice identifying the rhetorical situation and analyzing rhetoric, the two skills you will need to write Essay 1.

Below, you will find a persuasive video created by UNICEF (United Nations Children’s Fund). If you are not familiar with it, UNICEF is a humanitarian organization that helps children all over the world. This video focuses on children in Syria who have been displaced due to the civil war there.

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INSTRUCTIONS

After you watch the video (you might have to watch it a few times), write down answers to the following twelve questions that will help you identify the rhetorical situation and analyze the rhetoric used in the video:

  1. Who do you think the audience is? Who do you think UNICEF hopes to persuade?
  2. What do you think is the purpose of the video? (What is the video trying to accomplish?)
  3. What is the video’s thesis? (In other words, what is the video’s main point about Syrian refugees?)
  4. What is a convincing example or word from the video?
  5. What rhetorical strategy is used in this example?
  6. What might be the effect of this strategy on the audience?
  7. What is a second convincing example or word from the video?
  8. What rhetorical strategy is used in this second example?
  9. What might be the effect of this strategy on the audience?
  10. What is a third convincing example or word from the video?
  11. What rhetorical strategy is used in this third example?
  12. What might be the effect of this strategy on the audience?

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