Engineering Economy Venture Capital Product

ENG377 Engineering Economy Venture Capital Product Claim Turn-in Homework

  1. Product claim used to get venture capital

Create a claim using the proven technique below to get venture capital money for a new product idea. Use your own new product idea or pick an innovative product that is already on the market and act like it’s a new idea for which you are trying to get venture capital (e.g. IPHONE, new golf club, new app, etc.)

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From the book, Crossing the Chasm by Geoffrey A. Moore

Use the following template to create a claim for a new product/service in two sentences—fill in the info within the parenthesis:

  • For (target customers),
  • who are dissatisfied with (the current market alternative),
  • our Product is a (new product category),
  • that provides (key problem-solving capability).
  • Unlike (the product alternative)
  • we have assembled the (key whole product features for your specific product application)


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