principles of marketing journal Chapter 4. Conscious marketing

Principles of marketing journal Chapter 4. Conscious marketing

This journal entry focuses on the four overriding principles of conscious marketing (page 83).

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According to the textbook, conscious marketing encompasses four overriding principles. What are those principles? Write the four numbered statements as presented in the textbook.

Principle 1.

Principle 2.

Principle 3.


Principle 4.

2.Discuss ways the company that makes your good practices conscious marketing for each of the four stakeholder categories shown in Exhibit 4.3 on page 87 of the textbook. Give the stakeholder category and an example. Each stakeholder category is to include a specific example are to be included with the source. Please include the Internet address for each examples.

3.Type the link to a YouTube video or webpage showing how the company that makes your good is practicing Corporate Social Responsibility toward sustainability.

If the company does not appear to practice sustainability, include a link to something a similar company is doing. Include an explanation of what we are seeing.

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