Part 1 of Advertising Brief
Quest 3: Part 1 of Advertising Brief
In Week 3, you will create an Advertising Brief and you will do a peer review of your classmate’s Advertising Brief.
Using what you have learned and the sample guide for gathering information, you will create an Advertising Brief for National University. You will need to provide the insight as you are a student already at National University. Ask yourself, is the creative brief consistent with the goals of the organization? Do you demonstrate a clear understanding of advertising concepts? The PPT here gives you six examples of other Creative Briefs as well as a template for you to begin your assignment.
You can also review the linkedin.com section on Writing Your Brief from Course Resources.
- Writing your Brief
- Create a Brief Assignment.pptx Create a Brief Assignment.pptx – Alternative Formats – PowerPoint File (466.1 KB)
A guide for creating your National University Advertising Brief may help stimulate the ideas. For this assignment, you will not focus so much on the budget, but more on the media and messaging, but all elements are here, should you choose to save this.
- AssignmentBriefFormat.docx AssignmentBriefFormat.docx – Alternative Formats – Word Document (19.3 KB)
>>TIPS FOR THIS ASSIGNMENT:
These are discussion board posts, so don’t worry about not having anyone’s email address in the class, all you need to do is post your creative brief.
Part Two of this assignment (review another student’s creative brief) is outlined below. Select a student whose creative brief has not been reviewed yet. It is recommended to respond on the first post that you will be reviewing the student’s brief so another student doesn’t start reviewing it at the same time you are. This way you won’t go to post it, find another one there, and have to start over.
You should turn in your creative brief by no later than Saturday (or even Friday), because that won’t leave much time for someone else to comment on yours.
Quest Research Rubric
| Criteria | Unacceptable 25 |
Adequate 50 |
Average
75 |
Exceptional 100 |
Score |
| Introduction | Inability to thoughtfully introduce the topic and provide the reader with insight into the marketing research concepts that will be discussed in the paper. | Little evidence of interest in the topic. A bare minimum introduction exhibiting a lack of thoughtfulness and interest in creating a quality paper. | An introduction to the project that exhibits interest in the topic along with an ability to grab the reader’s interest. | An excellent introduction that exhibits interest in the research project and efforts to introduce the key marketing analysis. | |
| Concept Development | Has not submitted a paper that exhibits meaningful marketing research concepts and analysis. This paper lacks any substantial effort to provide college-level work. | A bare minimum paper exhibiting a lack of enthusiasm about research and related marketing concepts. The research concepts developed in the paper are not according to the assignment and is marginally explained. | Includes a thoughtfully written analysis that develops a host of meaningful research concepts and illustrations that adequately explain the objectives and situation analysis. | Evidence of documented data and opinions, clear and concise development of concepts and conclusions. Exhibits critical thinking and offers marketing analysis of selected problem and organization with the situation. | |
| Analysis | The student is not able to transfer the essence of marketing ideas and analysis in a logical and thoughtful manner in order to conceptually develop an acceptable paper. | The paper evidence marketing knowledge, however, it exhibits Few, if any, references to the core topics related to marketing. The text offers marginal compare/contrast of the chosen brands. |
A paper that clearly evidences demonstration of marketing research concepts, techniques, and tools such as segmentation, legal and ethical standards of practice, and methods. | An outstanding paper is evidenced by valid and reliable research and demonstrates a thoughtfully crafted logical flow of information, including a solid understanding of concepts, techniques, and tools including legal and ethical standards. | |
| Conclusions / Recommendations | The conclusions, if any, appear to be ill-conceived and written with little or no thought. | The conclusions are the bare minimum and may not represent a conclusion based on the theme or objective of the project. The recommendations may not be helpful or relevant. | Conclusions are thoughtfully crafted and based on the theme or objectives of the project and reflect the goals of the learning outcomes. | These students’ conclusions demonstrate an in-depth analysis of the content of the project and offer meaningful content and analysis of the findings, including clear recommendations based on those findings. | |
| Bibliography | No credible sources are used. May or may not use APA style citations. | Uses only a few relevant sources. Bibliographic citations may or may not follow APA style. | Several resources are appropriately cited using APA style. | Includes a significant number of sources and correctly cited in the APA citation style. | |
| Total: 100 Pts.Max |
