Poster Presentation

Assessment 1: Poster Presentation – SPECIFICATIONS

Please Just formulate 8 questions for me that I can pick from to do this assessment 1 please make sure that 2 of the questions relate to the financial and banking sector.

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This assessment consists of designing a research poster to demonstrate the different stages of your

research that is related to your business specialisation. For that, you require to identify the issue or

problem in your business industry; analyse, compare and evaluate that problem using scientific

evidences from secondary sources which will, include academic documents such as papers, articles,

theses, annual reports, and proved theories. The sources must be recently, maximum from the last

5 years. This will be followed by the analysis, it will be necessary to produce strategic conclusions,

recommendations and solutions supported by last innovative advances in your sector. This poster

should demonstrate a professional design, with clear scientific content.

Aim of the poster assessment:

To design a research poster that shows the results of analyse problem or topic within a

specific industrial sector.

Learning Outcomes evidenced by the poster assessment:


1.- Identify and justify a business issue that is of strategic relevance to the organization

and to pose and solve organizational problems

Thinking skills

3.- Compare and contrast the relative merits of different research methods and their

relevance to different situations.

Subject-based practical skills

5.- Critically analyse and discuss existing literature, contemporary professional policy and

practice relevant to your subject discipline

6.- The ability to use ICT effectively; to understand the implications of the proliferation of

technology and access to information; and to develop competencies to realise

opportunities in the connected digital, social and economic space within your subject


Components of a research poster:

An academic or research poster is a document used to communicate in a briefly, visual and creative

way the ideas, knowledge or results of an investigation or project. It is a mixture of content and 3

format (layout & design) that include a coherent structure of the steps done during the research

process, which are supported by text, graphs, tables, illustrations, and different presentation

formats. At an event, as a conferences or conventions, a poster plays an important role as a central

point to interact with the audience. See below some standard sections, aspects and structure applied

currently in an academic poster:




Abstract Materials Conclusion

Introduction Methodology Recommendations

Background Analysis Implications

Hypothesis Models Discussion

Objectives/Purpose Results References


Contact Information

Author name

Examples of Poster design – structure

Horizontal Vertical

Layout and design Recommendations:

• Content and information related to the topic research

developed, focused on the student specialization (Finance,

Marketing, HR, etc)

• Software design and recording: PowerPoint.

• Landscape – 36” high x 48” wide or 91.4 cm high x 121.9 cm


• Colours: maximum 3

• Fonts recommended: Sans Serif, Helvetica, Calibri, Time New

Roman, Arial.

• Font sizes: title: 85pt; author name: 56pt; headings: 36pt;

body text: 24pt; captions: 18pt.4

• Word count: between 700 and 1000 words.

• Title interest and short, maximum two lines.

• Organized into 4-5 columns or sections (see the common sections above).

• Information should be the easily readable: clear text and to the point

• Use of bullets, numbering, and headlines

• Relation between graphs, picture material and text.

• Use appropriate pictures, graphs, illustrations, but not too much.

• Originality/design idea

• Aesthetics and original and design

• Manage of the page setup, background image(s), page title

• Acknowledgments include author name, sponsors and institutional affiliation

• Coherent position of objects, paragraphs, tabs, sentences, words and letters of a text.

Links recommended to design an academic or scientific poster:

The following links are just referencing to orientate you on the layout and design of your poster. The

creativity is one of the aspects evaluated in a poster design. Feel free to search and support your

design from these accredited websites keeping in mind the criteria to be evaluated in this module.

• How to make an academic poster in PowerPoint:…

Poster Judging : Cal NERDS’ Faculty Centric Research Poster Judging Method:

Characteristics of good poster design:

Colin Purrington:…

PhD Posters:

Make Signs1:…

Make Signs2:…

Marking criteria for the poster:


1 Identification and relevance of the problem 15

2 Analysis of materials, theories and sources 15

3 Evaluation of research methods 15

4 Outcomes, conclusions, recommendations 15

5 References and sources 10

6 Visual presentation 15

7 Oral presentation 15


For more specific information about the criteria mentioned before, see the following marking

standard rubric. Although to create a poster demands creativity, you need to follow the standard

requirements for the evaluation of this assessment. It is important that you read this detailed

information before you start to design your poster.

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