NGT

1. The value of open platforms: In the attached Video transcript Brynjolfsson and McAfee shared their thoughts on Steve Jobs’ reluctant decision to open the App Store to outside developers. This kind of strategic choice, in which the value of careful curation needs to be weighed against the possible benefits of expanding the products on offer, for example, can be fundamental to success or failure in the digital economy. With this in mind, answer the following question:

* Why was it more valuable for Steve Jobs to open the platform than to manage every aspect of the experience to ensure quality? (100 words)

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2. Commoditization and price reductions: Imagine a future in which platforms have taken over. Standalone product companies are losing market share and profits to platform-based companies. Consumers are flocking to platform-enabled products that are heavily customized, have deep communities that help the customer get the most out of the product, and even let the consumer “borrow” or “share” the product without the costs and hassles of ownership. Platform companies are monetizing the aggregated data they collect and using those revenues to subsidize the product and network growth.
• How could a TV station capitalize on the benefits of platforms?
• What kinds of pricing strategies could you employ to retain a share of the market?
Write a memo to your CEO about the options available to a TV Station in such a world. (350 words)

3. Consider your answer for Question 2 and include the most suitable platform transformation in a TV Station. Use the Matrix of Change editable PDF template that you have used for previous ongoing project submissions to indicate how you could include this transformation in a TV station and the existing practices and processes that have already been included there. Determine if the new process will complement or compete with existing practices. (100 words)

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