Make a full-sentence outline of your paper. This will be an outline of your main ideas and main points; you are encouraged to use bullet points.
QUESTION
Make a full-sentence outline of your paper. This will be an outline of your main ideas and main points; you are encouraged to use bullet points. Pay particularly close attention to the introduction, making sure your introduction covers the selected campaign’s (a) problem and goal (e.g., the truth campaign or the “click it or ticket” campaign), (b) target audience (e.g., adults aged 25 to 54 years across the globe), and (c) desired behavior (e.g., cigarette cessation). In addition, the introduction should also propose using one or two theories/models/concepts from the course that you will use to analyze the campaign
Then you will outline some previous research (i.e. mini-literature review) – include 5 articles that have either examined your problem or your campaign itself.
Next you will discuss how you will view the case (i.e. your data)- what will you look at to see if the campaign was successful in bringing about behavior change. This may include data points like, viewing the number of times it was discussed on social media using a specific hashtag, what news outlets reported on the campaign, etc. Here is an example outline.
Submit your outline by clicking on the assignment heading above; there is no need to use TurnItIn for this submission.
ANSWER
Introduction
Overview of the “Healthy Kids, Happy Lives” campaign
Statement of the problem: The prevalence of childhood obesity and its impact on children’s health and well-being
Campaign goal: Promoting healthy lifestyles and preventing childhood obesity
Target audience: Parents and caregivers of children aged 5-12 years
Desired behavior: Encouraging parents to adopt nutritious eating habits and promote physical activity among children
Theories/models/concepts to be used: Social cognitive theory and the ecological model of health behavior
Previous Research (Mini-Literature Review)
Article 1: Examining the relationship between parental behaviors and childhood obesity rates
Article 2: Evaluating the effectiveness of similar health promotion campaigns targeting parents and children
Article 3: Analyzing the impact of nutritional education programs on children’s eating habits
Article 4: Exploring the influence of social media campaigns on health-related behaviors among parents
Article 5: Investigating the role of community engagement in reducing childhood obesity rates
Viewing the Case (Data Evaluation)
Social media analysis: Tracking campaign-related hashtags and discussions on platforms such as Twitter, Instagram, and Facebook
Media coverage analysis: Examining news outlets’ reporting on the “Healthy Kids, Happy Lives” campaign
Surveys and questionnaires: Collecting data from parents to assess their awareness of the campaign and changes in their behaviors
School and community involvement: Assessing the campaign’s reach and impact through partnerships with schools and community organizations
Conclusion
Summary of the “Healthy Kids, Happy Lives” campaign and its objectives
Discussion of the importance of analyzing campaign effectiveness using theories/models/concepts from the course
Importance of further research and evaluation to inform future health promotion campaigns targeting childhood obesity
