Final Campaign Paper Outline

Make a full-sentence outline of your paper. This will be an outline of your main ideas and main points; you are encouraged to use bullet points. Pay particularly close attention to the introduction, making sure your introduction covers the selected campaign’s (a) problem and goal (e.g., the truth campaign or the “click it or ticket” campaign), (b) target audience (e.g., adults aged 25 to 54 years across the globe), and (c) desired behavior (e.g., cigarette cessation). In addition, the introduction should also propose using one or two theories/models/concepts from the course that you will use to analyze the campaign

Then you will outline some previous research (i.e. mini-literature review) – include 5 articles that have either examined your problem or your campaign itself.

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Next you will discuss how you will view the case (i.e. your data)- what will you look at to see if the campaign was successful in bringing about behavior change. This may include data points like, viewing the number of times it was discussed on social media using a specific hashtag, what news outlets reported on the campaign, etc. Here is an example outline.

Submit your outline by clicking on the assignment heading above; there is no need to use TurnItIn for this submission.

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