Anthropology

There is a film (Killing us softly 4) about advertising image of women https://www.youtube.com/watch?v=pk4Va3RywVI&feature=youtu.be needs to be watched.

then, Write an essay (700-800 words long) addressing the following:

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  • How would you describe Jean Kilbourne’s point of view of women in advertising, overall?
  • Can you think of other ways to look at the role of women in advertising that might contradict her central argument?
  • What sort of reasoning might lead to a defense of how women are portrayed in advertising? What’s your own take?

Your essay needs to be supported with the learnings about the definition of sex and gender from an anthropological perspective. You can include your personal opinion, however most of your answer needs to be supported by an anthropological theoretical perspective about gender.

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