For this paper you will conduct a rhetorical analysis of 2 “web presences” similar to the project you intend to complete for this class. This paper provides an opportunity to apply the readings from the course, and these readings should serve as source material for your paper. A successful analysis will adequately answer the following questions:
QUESTION
For this paper you will conduct a rhetorical analysis of 2 “web presences” similar to the project you intend to complete for this class. This paper provides an opportunity to apply the readings from the course, and these readings should serve as source material for your paper. A successful analysis will adequately answer the following questions:
Using the Writing Spaces text as a reference, how does the website of the individual/organization present the content, digital artifacts, and information within their website? Does the website follow “best practices” as the Writing Spaces text outlines them for readers? Also, consider the website’s visual rhetoric and design choices. How do those choices effect the website’s impact?
Using our other course readings as reference, how does the “web presence” you are analyzing attempt to gain attention and attract an audience through the use of social media? For the individual/organization you’re analyzing, how do their choices and strategies help to improve the “velocity” of their content?
In thinking about your own project, what have you learned from this analysis? How might your own choices adopt or build upon the “web presence” you are analyzing? What might you do differently with your own project?
Requirements (20pts total):
1500 words minimum (papers shorter than 1500 words will not be accepted)
MLA style guide (Links to an external site.) (required)
Effective use of screenshots/visuals (Links to an external site.) (2pts)
Writing should be revised, with minimal errors and sentence-level issues (2pts)
Effective introduction and conclusion (Links to an external site.) (3pts)
Writing should be cohesive and organized, using transitions and “signposts” for readers (Links to an external site.) (5pts)
Paper effectively answers the three questions above (8pts)
ANSWER
Rhetorical Analysis of Two Web Presences: Analyzing Content Presentation, Visual Rhetoric, and Social Media Strategies
Introduction
In the digital age, effective web presences play a crucial role in attracting and engaging audiences. This paper aims to conduct a rhetorical analysis of two web presences, evaluating their content presentation, digital artifacts, visual rhetoric, and social media strategies. By examining the websites’ adherence to best practices outlined in the Writing Spaces text and their utilization of social media for audience engagement, valuable insights can be gained for the development of one’s own project.
Body
Content Presentation and Website Design
How does the website present its content, digital artifacts, and information?
Does the website adhere to best practices outlined in the Writing Spaces text?
What are the visual rhetoric and design choices made by the website?
Social Media Strategies
How does the web presence attempt to gain attention and attract an audience through social media?
How do the choices and strategies employed contribute to the “velocity” of their content?
What techniques are used to engage and interact with the audience on social media platforms?
Lessons Learned and Application to Own Project
Reflecting on the analysis, what insights have been gained?
How can the findings be applied to the development of one’s own web presence project?
What adjustments or improvements can be made based on the analysis of the analyzed web presences?
Conclusion
The rhetorical analysis of two web presences provides valuable insights into content presentation, visual rhetoric, and social media strategies. By assessing the adherence to best practices in web design and analyzing the effectiveness of social media engagement, lessons can be learned for one’s own web presence project. The analysis emphasizes the importance of effective content presentation, visual appeal, and strategic use of social media to attract and engage audiences. Armed with these insights, one can make informed choices and develop a web presence that effectively communicates their message, resonates with the target audience, and maximizes audience reach and engagement.
