• Type of Assessment: Individual • Date due: Midnight 1 May 2020 • Word Limit: max. 2500 words (excluding reference list] • Referencing standard: APA 7th edition.

QUESTION

1. Essay
• Type of Assessment: Individual
• Date due: Midnight 1 May 2020
• Word Limit: max. 2500 words (excluding reference list]
• Referencing standard: APA 7th edition.

Instructions:
Shannon and Weaver’s Theory of Communication is a classic theory which has influenced many areas of information management in engineering, IT and library science. In your opinion, what are the deficiencies of this theory for Corporate Network Management? Nominate one other theory of communication that address these deficiencies.

When looking for references aim to draw evidence from academic, popular and grey literature. For an academic essay you must cite evidence from the academic literature so a selection of academic references should place your essay on a solid foundation.

: You must cite fifteen or more sources from academic, popular press or grey literature.

The referencing standard called APA 7th edition must be used. Ensure that your essay is written in 12 point Times New Roman font and is double spaced.

Why have I set this assessment for you?
Its important for you to understand theories of communication and their roles in Corporate Network Management.

ANSWER

 Deficiencies of Shannon and Weaver’s Theory of Communication in Corporate Network Management

Introduction

Shannon and Weaver’s Theory of Communication has been a foundational theory in various fields, including engineering, IT, and library science. However, when it comes to Corporate Network Management, this theory may have certain deficiencies that limit its applicability and effectiveness. In this essay, we will explore the shortcomings of Shannon and Weaver’s theory in the context of Corporate Network Management and propose an alternative theory that addresses these deficiencies. By understanding the limitations of Shannon and Weaver’s theory and exploring alternative perspectives, we can gain insights into how communication can be better understood and managed in corporate network environments.

Deficiencies of Shannon and Weaver’s Theory in Corporate Network Management

 Linear Model: One of the key deficiencies of Shannon and Weaver’s theory is its linear model of communication. The theory assumes a one-way flow of information from sender to receiver, without considering the dynamic and interactive nature of communication in corporate network environments. In modern organizations, communication is often multidirectional and involves feedback loops, collaboration, and active engagement. The linear model fails to capture the complexities of communication within a corporate network, leading to a limited understanding of the communication processes and dynamics.

 Limited Focus on Context: Another deficiency of Shannon and Weaver’s theory is its limited emphasis on the contextual factors that influence communication. In corporate network management, the context plays a crucial role in shaping communication dynamics, such as organizational culture, power dynamics, and technological infrastructure. Ignoring these contextual factors can hinder effective communication and decision-making within the network.

Lack of Integration of Technology: Shannon and Weaver’s theory was developed before the advent of modern communication technologies. As a result, it fails to address the integration of technology in corporate network management. In today’s digital age, technology plays a central role in communication processes, with the use of email, video conferencing, instant messaging, and other digital platforms. The theory does not provide insights into how technology impacts communication in corporate networks, limiting its relevance in contemporary network management practices.

Alternative Theory: Social Network Theory

To address the deficiencies of Shannon and Weaver’s theory, an alternative theory that holds promise for corporate network management is Social Network Theory. This theory focuses on the patterns of relationships, interactions, and information flow within a network. It recognizes the multidimensional nature of communication and highlights the importance of social relationships, trust, and collaboration in networked environments. Social Network Theory places emphasis on understanding the network structure, identifying key actors, and leveraging social ties to enhance communication and knowledge sharing within the network.

Conclusion

While Shannon and Weaver’s Theory of Communication has made significant contributions to various fields, including engineering, IT, and library science, it has certain deficiencies that limit its applicability in Corporate Network Management. The linear model, limited focus on context, and lack of integration of technology restrict its effectiveness in understanding and managing communication within corporate networks. By considering alternative theories like Social Network Theory, which emphasize the interactive, contextual, and technology-driven aspects of communication, corporate network managers can gain a more comprehensive understanding of communication dynamics and enhance their network management practices.

In conclusion, it is crucial for practitioners in Corporate Network Management to critically evaluate and explore alternative theories that align with the complexities of modern networked environments. This allows for a more nuanced understanding of communication processes and facilitates effective communication, collaboration, and decision-making within the network.