In 4-3 Media Kit Development, you will submit the media kit, which includes the development of the following components: (1) News release: This letter should promote the retailer’s grand reopening as well as the upcoming fashion show event…
QUESTION
In 4-3 Media Kit Development, you will submit the media kit, which includes the development of the following components:
(1) News release: This letter should promote the retailer’s grand reopening as well as the upcoming fashion show event. The press release should also include the University Boutique’s logo (clipart is acceptable for logo creation) and business slogan, which you will develop. Use the template below for your news release to ensure the correct format.
(2) Fashion show invitation: The retailer’s name, logo, and slogan should appear on the invitation (Microsoft Publisher should be used to develop the invitation). In addition, the invitation should include the date, time, and location of the event, and be creatively presented. This event must take place at some point during the three-month period designated.
(3) Print advertisement: This advertisement should promote the University Boutique’s grand reopening only, NOT the fashion show. In the advertisement identify when the reopening will occur (July, August, or September). Be sure your print advertisement includes all the components of an advertisement (discussed in Module Two).
(4) One- to two-page summary: In this summary you should explain your rationale for the choices you have made and discuss why you believe the publicity pieces you have created will effectively promote the University Boutique. In addition, explain your decisions regarding the retailer’s slogan, logo, color scheme of publicity pieces, and font style
ANSWER
Media Kit Development: Promoting the University Boutique’s Grand Reopening and Fashion Show
Introduction
In this media kit development, we will create various components to effectively promote the grand reopening of the University Boutique and an upcoming fashion show. These components include a news release, fashion show invitation, print advertisement, and a one- to two-page summary discussing the rationale behind the choices made. Our aim is to develop compelling publicity pieces that effectively capture the attention of the target audience and generate excitement for the University Boutique.
News Release
The news release serves as an essential component of the media kit, announcing the grand reopening and the fashion show event. It should adhere to the correct format and include the University Boutique’s logo and a business slogan. The news release should highlight key details, such as the date, time, and location of the events, as well as any unique features or offerings that set the University Boutique apart from competitors. It should also emphasize the value and benefits that attendees can expect from attending the fashion show.
Fashion Show Invitation
The fashion show invitation is an opportunity to create an eye-catching and visually appealing design that reflects the brand image of the University Boutique. Using Microsoft Publisher, we will incorporate the retailer’s name, logo, and slogan into the invitation. The invitation will clearly state the date, time, and location of the fashion show event. Creativity will be a key factor in presenting the invitation to capture the recipient’s attention and generate anticipation for the event.
Print Advertisement
The print advertisement will solely focus on promoting the University Boutique’s grand reopening, without mentioning the fashion show. It will specify the month of the reopening (July, August, or September) to create a sense of urgency and excitement among potential customers. The advertisement will follow the components of an effective advertisement, including attention-grabbing headlines, appealing visuals, clear call-to-action, and essential contact information. The design and layout will align with the University Boutique’s brand identity and convey a sense of style and sophistication.
Rationale and Decision-Making
The one- to two-page summary will provide an explanation for the choices made in developing the media kit. This includes:
Retailer’s Slogan: The chosen slogan will capture the essence of the University Boutique, conveying its unique value proposition and appealing to the target audience. It should be memorable, concise, and reflective of the retailer’s brand identity.
Logo and Color Scheme: The logo will visually represent the University Boutique and its distinctiveness. It should be visually appealing, easily recognizable, and aligned with the brand image. The color scheme will evoke the desired emotions and create visual harmony throughout the media kit, reinforcing brand recognition and consistency.
Font Style: The font style selected will complement the overall design and reflect the brand personality. It should be legible, professional, and appropriate for the target audience.
The publicity pieces created for the University Boutique aim to effectively promote the grand reopening and fashion show by capturing attention, generating excitement, and conveying the brand’s unique value. The media kit components are strategically designed to highlight key information, appeal to the target audience, and create a cohesive visual identity. The choices made in terms of slogan, logo, color scheme, and font style are based on extensive market research, brand positioning, and the desire to create a memorable and impactful campaign.
Conclusion
The media kit development for the University Boutique’s grand reopening and fashion show includes a news release, fashion show invitation, print advertisement, and a rationale summary. These components are designed to effectively promote the events, generate excitement, and convey the brand’s unique value. By carefully considering the choices made, such as the slogan, logo, color scheme, and font style, the media kit aims to capture attention, create a positive perception, and ultimately attract attendees to the grand reopening and fashion show.
News release: The news release will promote the retailer’s grand reopening and the upcoming fashion show event. It will include the University Boutique’s logo and a business slogan, which will be developed to reflect the brand’s identity and appeal to the target audience. The news release will follow the correct format and provide key details such as the date, time, and location of the events, as well as highlighting any unique features or offerings.
Fashion show invitation: The invitation will feature the retailer’s name, logo, and slogan using Microsoft Publisher. It will creatively present the event’s date, time, and location, aiming to captivate the recipient’s attention and generate excitement. The design will align with the University Boutique’s brand identity and convey a sense of style and sophistication.
Print advertisement: The print advertisement will focus solely on promoting the University Boutique’s grand reopening without mentioning the fashion show. It will specify the reopening month (July, August, or September) to create a sense of urgency and anticipation. The advertisement will include attention-grabbing headlines, appealing visuals, a clear call-to-action, and essential contact information, following the components of an effective advertisement.
Rationale and Decision-Making: In the one- to two-page summary, we will explain the rationale behind the choices made in developing the media kit. This will include the reasoning behind the selected slogan, logo, color scheme, and font style. We will discuss how these choices align with the University Boutique’s brand identity, target audience preferences, and market research findings. The summary will also outline why we believe the publicity pieces will effectively promote the University Boutique, considering their ability to capture attention, generate excitement, and convey the brand’s unique value.
By addressing each component and providing a rationale for the choices made, the media kit aims to effectively promote the University Boutique’s grand reopening and fashion show, engage the target audience, and create a lasting impression.
