Strategic Marketing Relationship As

The course of this assignment is Strategic Marketing Relationship and I have the entire course with me in case you need it to kind of make it easier and be specific according to the course. Text me if you want them or if you need more informations. Thank you
The chosen organisation is UNILEVER.
Task 1: Critically discuss the factors that impact customer trust within ONE key customer
segment in your chosen organisation.
Task 2: Using a buyer behaviour model of your choice, critically analyse how relationship
marketing could increase loyalty and repeat purchase within the key customer
segment featured in your answer to Task 1.
Task 3: Critically appraise the advantages to the organisation of existing or potential
strategic alliances.
Task 4 : Critically assess how your chosen organisation can overcome potential barriers to
the implementation of relationship marketing strategies.
Use examples to support your answer

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