Strategic Management

INTRODUCTION
You will use the various analytical tools presented in the course to provide a SWOT (strengths, weaknesses, opportunities, threats) analysis for a company with which you are familiar or where you are presently employed. Once the SWOT analysis has been generated, you will discuss how this information might be used in terms of making strategic decisions for the company. You will also discuss what makes a strategy either successful or unsuccessful and how the SWOT analysis can affect the overall success or failure of the strategy. Finally, you will use your analysis to create a business strategy for the company.

Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission to WGU. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.

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REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Evaluate what makes a strategy either successful or unsuccessful by doing the following:
1. Discuss how the creation of the vision, mission, and values statements are critical in the formation of the overall strategy.
2. Discuss the importance of leadership team buy-in of the strategy.
3. Discuss the use of at least two analytical tools in performing a situational analysis.
4. Discuss the importance of having the appropriate alignment between strategy, people, and corporate culture.
a. Discuss the role that this alignment plays in determining the success or failure of the business strategy.

B. Perform a SWOT analysis for a company with which you are familiar or where you are presently employed by doing the following:
1. Analyze the strengths, weaknesses, opportunities, and threats of the company.

C. Discuss how the SWOT analysis from part B impacts your company’s strategic decisions.

D. Create a business strategy in report format by doing the following:
1. Create an executive summary that includes the following points:
• the vision, mission, and value statement of the business
• the execution of a strategy
• the financial evaluation of the strategy
• a conclusion or summary of the business strategy
2. Discuss the vision, mission, and values statement completed in part D1
3. Justify the analytical tools used in developing your strategy.
4. Include the detailed SWOT analysis from part B
5. Discuss your plan for maintaining competitive advantage.
6. Discuss the implications of competing in international markets.
7. Discuss a diversification strategy that should be considered in your business strategy.
8. Discuss at least one ethical consideration of your strategy.
9. Discuss your planned execution of the strategy.
10. Discuss how you would use ROI (return on investments) and cost-benefit analysis as part of your business strategy.
11. Create a conclusion for your business strategy.

RUBRIC

A1:VISION, MISSION, AND VALUE STATEMENTS
The candidate provides a logical discussion, with sufficient detail, of how the creation of the vision, mission, and values statements are critical in the formation of the overall strategy.

A2:LEADERSHIP TEAM BUY-IN
The candidate provides a logical discussion, with sufficient detail, of the importance of leadership team buy-in of the strategy.

A3:ANALYTICAL TOOLS
The candidate provides a logical discussion, with sufficient detail, of the use of at least 2 analytical tools in performing a situational analysis.

A4:ALIGNMENT BETWEEN STRATEGY, PEOPLE, AND CORPORATE CULTURE
The candidate provides a logical discussion, with sufficient detail, of the importance of having the appropriate alignment between strategy, people, and corporate culture.

A4A:SUCCESS OR FAILURE
The candidate provides a logical discussion, with sufficient detail, of the role that the alignment plays in determining the success or failure of the business strategy.

B1:STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
The candidate provides a plausible analysis, with sufficient detail, of the strengths, weaknesses, opportunities, and threats of the company.

C:IMPACT OF SWOT ANALYSIS
The candidate provides a logical discussion, with sufficient support, of how the SWOT analysis from part B1 impacts the company’s strategic decisions.

D1:EXECUTIVE SUMMARY
The candidate provides an executive summary that includes the given points, with sufficient detail.

D2:VISION, MISSION, AND VALUES STATEMENT
The candidate provides a logical discussion, with sufficient detail, of the vision, mission, and values statement completed in part D1.

D3:JUSTIFY ANALYTICAL TOOLS
The candidate provides a logical justification, with sufficient support, of the analytical tools used in developing the strategy.

D4:DETAILED SWOT ANALYSIS
The candidate provides the detailed SWOT analysis from part B

D5:MAINTAINING COMPETITIVE ADVANTAGE
The candidate provides a logical discussion, with sufficient detail, of the plan for maintaining competitive advantage.

D6:COMPETING IN INTERNATIONAL MARKETS
The candidate provides a logical discussion, with sufficient detail, of the implications of competing in international markets.

D7:DIVERSIFICATION STRATEGY
The candidate provides a logical discussion, with sufficient detail, of a diversification strategy that should be considered in the business strategy.

D8:ETHICAL CONSIDERATION
The candidate provides a logical discussion, with sufficient detail, of at least 1 ethical consideration of the strategy.

D9:PLANNED STRATEGY EXECUTION
The candidate provides a logical discussion, with sufficient detail, of the planned execution of the strategy.

D10:ROI AND COST-BENEFIT ANALYSIS
The candidate provides a logical discussion, with sufficient detail, of how the candidate would use ROI (return on investments) and cost-benefit analysis as part of the business strategy.

D11:CONCLUSION
The candidate provides a conclusion, with sufficient detail, for the business strategy.

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